Alumni and Development Communications Specialist

Alumni & Development Communications Specialist, Staff Assistant

From Bridgewater State University’s inception in 1840 by Horace Mann as one of the first normal schools in America to the current day, BSU has worked to ensure that our students receive an accessible, affordable, and exceptional education. BSU aspires to be the leader in our mission class for closing equity gaps for Black/Cape Verdean, Latinx, Native American, Asian, and other students of color.

BSU’s institutional values, the work of the President’s Special Task Force on Racial Justice, and leadership of the Leading for Change Higher Education Diversity Consortium underscore the campus’ commitment to racial equity and other forms of social justice.

The Office of Alumni & Development is dedicated to enriching and advancing the experience for all students and building a student-centered culture with a commitment to inclusion and innovation. We are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, staff, and alumni of all backgrounds feel safe, welcome, and included. When you join the team at Bridgewater State University, you can expect to be part of an inclusive, innovative, and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students, alumni, and community partners.

This position will create, design, and disseminate all marketing and communications efforts for the Office of Alumni and Development. The primary responsibility will be refreshing the department website content in effort to create an engaging online presence of the Alumni and development activities, as well as being responsible for content creation and posting and monitoring of department social media channels. Additional design work for the development and stewardship team is required as well as participation in all department sponsored events and activities.

This position is an exempt, APA unit position and is subject to the terms of that union agreement.

Monday – Friday 9:00 AM – 5:00 PM, some nights, and weekends

• Responsible for the online presence of the Alumni and Development Office and its various entities including maintenance and oversight of the department’s social media and website.
• Create, design, and disseminate marketing and communication projects using print and digital communication channels to convey the university’s fundraising needs and engagement opportunities to various constituencies (i.e., donors, alumni, parents, students, faculty and staff, foundations, community leaders, corporate partners, etc.).
• Gather and create department-specific content for multi-channel outreach including print materials, web stories, e‑mails, social media, newsletter features and event promotion.
• Create and maintain alumni & development web content, social media content, newsletter features, and e‑mail blasts.
• Attend & photograph Alumni & Development sponsored events and maintain photography database.
• Responsible for writing, producing, and publishing monthly Alumni & Development Newsletter.
• Create and maintain online materials including registration forms, scholarship recipient profiles, and other collateral as assigned.
• Collaborate with Development Team on crowdfunding activities, such as Giving Day, Giving Tuesday, and the Crimson Pride Challenge.
• Assist in the promotion of Scholarships.
• Develop and collaborate on marketing and registration materials for all events including Bridgewater Alumni Association and Alumni Affinity Groups.
• Collaborate on joint initiatives and coordinate marketing efforts with BSU’s Office of Marketing and Communications when requested.
• Work on special projects as determined by the Director of Alumni and Student Engagement.
• Working knowledge of social media best practices and analytics
• Performs all other duties as assigned.

• Bachelor’s degree required
• Experience in designing marketing and communications materials, including print, web, digital and social media
• Experience with the following platforms:
  Photoshop, Illustrator, InDesign,…