Site Experience Associate, Field of Play Site Experience

Site Experience Associate

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

The Site Experience Associate, Field of Play Site Experience is responsible for leading the digital consumer experience for New Balance's Field of Play (Sport) categories across North American Direct-to-Consumer eCommerce platforms. This role connects site operations, marketing, consumer journey, and merchandising to deliver a consumer-first, brand-enhancing experience that drives the Field of Play business and supports strategic goals.

Major

Responsibilities Include:

• Own the end-to-end site experience for the Field of Play business, ensuring alignment with brand identity and commercial objectives.
• Develop and manage editorial calendars tailored to Field of Play product launches, seasonal moments, key sporting events, and regional priorities.
• Optimize site functionality and merchandising to elevate the Field of Play consumer journey and increase conversion.
• Collaborate with Merchandising, Marketing, Consumer Journey, and Operations to execute Field of Play-specific strategies, product storytelling, and campaign execution.
• Ensure seamless integration of global initiatives with regional nuances for Field of Play campaigns, launches, and category priorities.
• Drive innovation through testing, personalization, and data-driven enhancements focused on the Field of Play consumer.
• Conduct ongoing analysis with a strong focus on ecommerce KPIs- such as sales performance, conversion rate, and traffic volume, to identify trends, measure impact, and guide strategic decisions.
• Monitor market trends and competitor activity within the athletic and performance footwear, apparel, and sport-specific categories to identify growth opportunities.
• Lead special projects that enhance Field of Play site experiences and present strategic recommendations to leadership.

Requirements for Success:

• Bachelor's degree in marketing, Business, or relevant experience in related field.
• 2-4 years of experience in ecommerce, digital marketing, user experience, or site merchandising, preferably within athletic, sporting goods, performance, or retail environments.
• Strong strategic thinking and problem-solving skills.
• Excellent communication, storytelling, and analytical abilities.
• Passion for digital retail and consumer experience innovation, especially within athletic and performance-focused categories.

Boston, MA Headquarters - (NB) Only Pay Range: $70,600.00 - $90,500.00 - $ Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally.

You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it's part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and…