Product Manager - Laser Software​/Hardware

What We Need

We are seeking a highly skilled and innovative Product Manager who is responsible for their product category business, including strategy, P&L, roadmap, and pricing. This person will combine experience in software development, ERP integration, laser technology and user experience (UX) design. They will work closely with engineering, operations, strategic sourcing, channel management, and marketing to define, develop, implement, and maintain the value proposition around the product line, incorporating product lifecycle management and marketing requirements to meet customer expectations.

They will conduct VOC and market research to build a strategic roadmap that will ensure product relevance, innovative advancements, and meet revenue goals. They will work with research and development (internal or external teams) to define, build, and launch new products, having a direct impact on Brady’s global portfolio of industrial marking products, working with teams across engineering, product management, and customer support.

Marking the future one product at a time. Acquired by Brady Corporation in 2025, MECCO, together with Brady’s engraving solutions team, brings over 130 years of leadership in permanent marking and traceability. The increasing demand for product marking across diverse industries presents abundant opportunities. MECCO’s global presence and renowned service‑minded culture are testaments to customer loyalty, while a strong focus on employees is recognized as vital to continued success.

• Own product category strategy and P&L to achieve revenue, margin, and profit goals, along with the product lifecycle strategy.
• Develop and implement new product roadmaps based on customer voice and market research, emphasizing technical feasibility and innovation.
• Develop and execute pricing strategies, considering technical costs and market value, and maintain market position through competitive technical review.
• Develop comprehensive knowledge of market segments and competitive technical environments to drive action across Sales, Marketing, and R&D.
• Collaborate with Engineering, Operations, and Strategic Sourcing on cost‑out initiatives to maintain market competitiveness.
• Partner with Marketing Communications on materials and launch plans, and develop marketing and sales strategies highlighting technical differentiators.
• Collaborate with channel management, provide technical expertise, and be responsible for training internal and external partners on the product line.
• Collaborate with engineering teams to design, develop, and optimize software for laser marking systems, leveraging expertise in laser physics and integration.
• Partner with development teams to support user workflow automation, firmware, and customization, and lead the integration of laser marking systems with ERP platforms for seamless data exchange.
• Work closely with developers on intuitive software interfaces, benchmark UX against competitors, and collaborate with UX designers and customer support to translate feedback into innovative features.

• Bachelor’s or Master’s degree in Electrical Engineering, Computer Science, or a related STEM discipline.
• Understanding of Software Architecture and Firmware, including the trade space of software Applications for controlling laser hardware.
• Knowledge of UX/UI design methodologies and modern design/tooling practices.
• Understanding of industrial laser systems, experience with laser marking/engraving a plus.
• Sufficient technical depth to fully understand product development tradeoffs and next best alternatives.
• Ability to interact with both internal stakeholders and external customers.
• Decision making skills to determine the most important initiatives and the drive to push them to completion.
• Up to 30% travel, international and domestic.

Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we’re just about everywhere you…