Director - Strategic Pricing

Join Goodwin's Global Operations Team

Goodwin is not waiting. We have built a Client Value team with a genuine mandate to rewire how the firm engages with clients on price, scope, and value. This is not a pricing admin role. This is a strategic function with direct access to the firm's leadership, a seat at the table on the firm's most significant client relationships, and the freedom — and expectation — to challenge convention.

The Pricing Director will be a senior commercial leader within the Client Value team, owning pricing strategy and execution across a defined portfolio of practice and industry groups. You will be the expert your partner community turns to when they need to win work, retain clients, and deliver matter economics that work for both sides of the relationship. Critically, you will be a catalyst for change — introducing AFAs, structuring pricing in an AI-enabled service environment, and helping Goodwin define what value-based pricing looks like in practice.

You will report directly to the Managing Director, Client Value, and work closely with colleagues across Strategic Pricing, Legal Project Management, and Client Success, as well as Finance, Rate Operations, FP&A, Client Development, and the Voice of the Client function. This is a genuinely collaborative role in a team that is building something new. As a Director, you will lead a team of Pricing managers and analysts, team size will reflect the breadth of your practice group coverage, and will evolve as the function matures.

People leadership – developing commercial talent, setting high standards, and creating capacity for the team to do its best work is a core part of this role.

What You'll Do :

• Lead pricing strategy across your allocated practice and industry groups — from single-matter estimates to complex, multi-jurisdictional engagements and panel arrangements.
• Design, negotiate, and manage a full suite of alternative fee arrangements: fixed fees, capped fees, phased fees, success/contingency structures, blended rate models, portfolio pricing, and hybrid arrangements tailored to matter type and client risk appetite.
• Develop pricing frameworks and scoping models that reflect how work is actually being done — including matters where AI tools are driving efficiency — and price accordingly, ensuring the firm captures value rather than eroding it.
• Build and maintain a suite of pricing templates, precedent models, and proposal tools that partners can deploy confidently in client conversations.
• Partner with Rate Operations and FP&A on annual rate reviews, rate card design, rack rate strategy, and client-specific discount frameworks.

• Serve as a trusted advisor to partners and practice group leaders on all pricing matters — pitches, RFPs, renewals, panel bids, and in-flight matter repricing.
• Participate directly in client conversations and pitches where pricing expertise adds strategic value, positioning Goodwin as a commercially sophisticated partner.
• Translate client feedback — gathered through the Voice of the Client function — into pricing adjustments and commercial proposals that strengthen relationships.
• Coach partners and associates on commercial awareness, matter scoping, and the economics of legal service delivery. Help build a culture where everyone understands the value of what they do.
• Support the Client Development team on competitive bids, credentials, and differentiated pricing narratives.

• Work closely with broader Finance team including FP&A to monitor matter-level profitability — flagging risk, identifying scope creep, and recommending corrective action before it becomes a client or firm problem.
• Develop and maintain profitability benchmarks by matter type, practice group, and client tier, enabling more intelligent pricing decisions at the point of engagement.
• Own the post-matter review process for your portfolio — building the institutional knowledge that makes every subsequent pricing decision smarter.
• Support the Legal Project Management team in embedding budget discipline on fixed-fee and AFA matters from day one.

• Help define and operationalize Goodwin's approach to pricing legal work delivered with AI — a genuinely…