Director, Brand Finance

Job Description:

Director, Brand Finance

Location: Boston, MA (Hybrid – 3 days onsite)

Department: Finance

Reports To: VP, Brand Finance

Direct Reports: 1 Senior Financial Analyst

Grand Circle Corporation is seeking a strategic and commercially minded Director, Brand Finance to serve as an embedded financial leader within our Front-End organization. This role is accountable for driving brand-specific annual profit goals while acting as a trusted business partner across Brand Marketing, New Customer Acquisition, FP&A, Creative, and Digital Customer Experience teams.

This individual will play a highly visible role in influencing business outcomes through financial rigor, strategic analysis, and strong commercial instincts. The Director, Brand Finance will own brand-level forecasting and planning, identify and close profit gaps, drive itinerary profitability improvements, and contribute directly to pricing strategy and competitive market positioning.

The ideal candidate combines strong financial acumen with a proactive, business-oriented mindset and thrives in fast-paced, highly collaborative environments. This role offers regular exposure to executive leadership, including the CFO, CEO, and COO.

Grand Circle Corporation is the leader in international travel, adventure, and discovery for Americans aged 50+. Headquartered in Boston, MA, and with more than 45 offices globally, more than two million Americans have traveled with our award-winning travel brands:
Grand Circle Travel, Overseas Adventure Travel, and Grand Circle Cruise Line.

Drive achievement of brand-specific annual profit goals through strategic decision-making and financial leadership

Identify profit risks and opportunities across the brand P&L, including revenue, margins, acquisition costs, and product contribution

Develop action plans to address financial gaps and improve overall performance

Bring a strong commercial mindset to brand decisions, challenging assumptions and advocating for high-return business choices

Lead the monthly forecasting process end-to-end, delivering accurate and timely financial projections

Own annual budgeting activities in partnership with cross-functional stakeholders

Build scenario models and sensitivity analyses to support decision-making under evolving market conditions

Continuously improve forecasting accuracy, planning processes, and financial visibility

Lead strategic analysis of itinerary-level profitability across the travel portfolio

Evaluate product mix, demand trends, pricing structures, and cost drivers to improve margins

Partner with Brand Management and cross-functional teams to implement financially impactful recommendations

Track performance outcomes and refine strategies to maximize contribution and profitability

Provide financial guidance and analysis on pricing decisions, balancing revenue growth, margin targets, and market competitiveness

Monitor competitor pricing, positioning, and market trends across key itineraries and destinations

Translate competitive intelligence and internal performance data into actionable pricing recommendations

Partner with Brand Management, Revenue Management, and FP&A on pricing frameworks and optimization strategies

Serve as an embedded finance partner across Marketing, Acquisition, Creative, FP&A, and Digital teams

Participate actively in planning cycles, campaign reviews, and go-to-market discussions

Ensure financial considerations are integrated into strategic decisions from the outset

Align brand-level planning and forecasting with enterprise financial objectives

Develop executive-ready presentations and reporting packages for senior leadership

Translate complex financial data into clear, actionable business insights

Represent Front-End Finance in leadership reviews and cross-functional planning sessions

Lead, mentor, and develop one direct report, providing coaching, feedback, and growth opportunities

Build scalable financial processes and reporting infrastructure to increase…