Commercial & Insights Analyst

USA – Commercial Performance & Insights Analyst

The Commercial Performance & Insights Analyst role will be responsible for analyzing market and competitor intelligence to provide a holistic view of Primark USA’s financial and commercial performance. Reporting into the US Head of FP&A and working closely with colleagues across FP&A and the Global Insights team, this role will connect external market dynamics and competitive trends with internal financial results to enhance performance visibility and decision-making.

The role will support the interpretation of trading performance by linking key financial metrics to market movements, customer behavior, and competitor activity, while establishing and tracking KPIs that measure both financial outcomes and strategic progress. This role will identify key drivers of performance and uncover actionable growth opportunities.

This is a newly created role within the Primark US team during an exciting period of transformation.

Primark’s US business is growing rapidly, with more than 40 brick‑and‑mortar retail stores across more than a dozen states and continued expansion planned. To support this growth, we are hiring a Commercial Performance & Insights Analyst to work closely with the US Head of FP&A, providing high‑quality analysis and actionable insights that drive performance, growth, and informed decision‑making.

This role requires strong analytical skills and will be responsible for synthesising and interpreting multiple data sets into a trusted view on Primark’s current performance, all while diagnosing further opportunities for growth.

• Working collaboratively with the US Head of FP&A and Global Insights team,
  input to the design and hold responsibility for reporting Primark and competitor performance.
• Agree on measurement KPIs and frameworks for a consistent, clear story on performance.
• Partner with the Consumer Insights Manager to build your knowledge of Primark’s target customers
  , their behaviours, needs, and motivations and use this knowledge to add context to performance reporting.

• Work collaboratively with the US Head of FP&A and Global Insights team to define how success will be measured.
  • Define how you will use Economic indicators, Market reporting tools (Circana, Global Data, Placer), Internal Financial data and Customer transactional data to build a complete picture of Primark sales performance.
  • Ensure effects of Market, Channel, Category and Marketing performance are captured in your analysis.
• Work to agreed measurement frameworks.
  • Ensure these frameworks are embedded in business decision making, and act as an “always-on” view of performance.
• Review the availability and integrity of additional market intelligence sources (including consumer panels, data aggregators, trend providers, forecasters, and economic analysts) and provide a view on whether Primark should acquire additional data.
• Create a standard fact-pack on syndicated market indicators (e.g. market size, economic indicators, retailer shares, penetration, pricing).
• Periodically refresh the fact-pack with new and up-to-date information, ensuring consistent definitions and metrics aligned to Global reporting, but with adequate USA specific context.
• Conduct diagnostic analysis on influencing factors on Primark performance.
  • Provide performance indicators of increase / decrease.
  • E.g. number of shoppers, frequency of shopping, basket size, pricing, high performing vs low performing categories
  • Provide recommendations on how to improve…