Associate Director, Market Access Marketing

Position Overview

The Associate Director of Market Access Marketing will lead the development and execution of market access–focused marketing campaigns and content that enable payer, GPO, patient support and access field teams to drive awareness, understanding, and appropriate utilization of the company’s programs. This role is responsible for end-to-end campaign execution, content strategy, Medical-Legal-Regulatory (MLR) review management, and external creative agency leadership. This individual will serve as a central integrator—translating access strategy into compliant, high-impact materials while ensuring efficient workflows, strong cross-functional collaboration, and consistent brand execution across access channels.

• Lead the planning, development, and execution of integrated market access marketing materials aligned to brand and access strategies
• Build access-focused messaging frameworks, value propositions, and content strategies across payer, GPO, IDN, and field enablement audiences
• Translate complex reimbursement, coverage, and value narratives into clear, compelling, and compliant materials
• Partner closely with cross-functional stakeholders including Brand Marketing, Medical Affairs, sales, and legal to ensure access materials align with broader cross-functional strategies
• Partner closely with market access teams including National Accounts, GPO and Corporate Accounts, Channel, Field Access, and Patient Services teams to lead and develop compliant customer specific initiatives that drive greater product and patient outcomes
• Manage content lifecycle from concept through inventory management, refresh, sunset, and optimization
• Ensure content consistency, accuracy, and alignment with approved claims and positioning
• Serve as the primary owner of the MLR submission and review process for market access marketing materials
• Develop and manage submission timelines, review cycles, and revision workflows
• Lead day-to-day management of external creative agencies and vendors
• Develop clear briefs, scopes of work, timelines, and success criteria
• Manage agency contracting, budgets, performance, and ongoing optimization

• Serve as a key point of contact for market access marketing initiatives

• Define and track campaign and content performance metrics
• Incorporate insights and feedback to optimize future campaigns and materials

Required:

• Bachelor’s degree required; advanced degree a plus
• 5-7+ years of pharmaceutical or biotech marketing experience with a focus on market access
• Has experience working in similar markets with payer restrictions, hubs, and adherence programs
• Strong understanding of MLR processes and regulatory requirements
• Proven experience managing creative agencies and external vendors

Preferred:

• Experience supporting payer, GPO, or access field teams
• Familiarity with reimbursement and value communication strategies
• Oncology and/or rare disease experience a plus
• Experience in launch or high-growth environments

The expected salary range for this position based on greater Boston, MA location is $160,000-$200,000. Actual salary pay will be based on multiple factors, including geographic location, experience, qualifications, and other job-related factors permitted by law.

Benefits of working with our team:

• Comprehensive medical coverage
• Dental and vision coverage
• Generous paid time-off
• 401(k) retirement plan with competitive company match
• Medical & Dependent Care Flexible Spending Account
• Up to $150 monthly cell phone reimbursement
• Employee Assistance Program
• Free parking

EEO Statement: Pharma Essentia USA is committed to equal employment opportunities for all applicants without regard to race, color, religion, sex, pregnancy, national origin, age, disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, or any other characteristic protected by applicable law.

Pharma Essentia does not accept unsolicited agency resumes. Staffing agencies should not send resumes to our HR team or to any Pharma Essentia employees. Pharma Essentia is not responsible for any fees related to unsolicited resumes from staffing agencies.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

At Pharma Essentia, our goal is to treat as many people with cancer as possible. That means challenging the status quo with better science that leads to better lives. By joining our team, you will not only expand your own possibilities, but you will contribute to expanding options for people with cancer.