Vice President, Digital Marketing

Responsibilities

• Lead cross-channel digital marketing strategy including SEO, SEM, PPC, paid social, organic social, and display advertising.
• Create, manage, and optimize online ad campaigns designed to generate leads, increase traffic, and drive measurable business impact.
• Use performance marketing, tracking, and analytics tools to monitor campaign effectiveness, quantify results, and implement optimization strategies.
• Oversee digital marketing KPIs, dashboards, reporting for continuous improvement and visibility across the organization.
• Manage multiple B2B websites, including content updates, enhancements, SEO optimization, and conversion-rate improvements.
• Maintain strong SEO/SEM practices aligned to search trends, competitive activity, and audience behavior.
• Lead the development, publishing, and optimization of digital content across web, social, and email channels.
• Develop lead generation programs that guide prospects through the full sales funnel.

• Minimum of 10 years of digital marketing experience, with strong exposure to both B2B and B2C environments.
• Proven success leading cross-channel digital initiatives including SEO/SEM, PPC, paid social, email marketing, and digital content strategy.
• Strong leadership experience with the ability to influence, inspire, and guide team members and external partners.
• Advanced degrees or professional certifications in related fields are a plus.
• Exceptional written and oral communication skills.
• Strong project management and organizational skills, with the ability to work under strict deadlines.
• Demonstrated ability to operate independently and thrive in a fast-paced, high-growth, entrepreneurial environment.
• Proven ability to translate data-driven insights into actionable strategies that drive performance and results.