Senior Paid Media Manager; Social

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely , the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award‑winning services.

We’re trusted by the top social platforms and have partnerships and integrations with Meta, Tik Tok, Linked In, You Tube, and Pinterest. We enable marketers to create high‑performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

As a Senior Paid Media Manager on Later’s Professional Services team, you’ll lead end‑to‑end paid social strategy and execution for Later Influence customers. You’ll own large‑scale, multi‑platform campaigns, partnering closely with program and account leaders to drive measurable performance and elevate our clients’ growth.

This is a high‑impact, hands‑on role for a paid social expert who thrives in fast‑moving environments, brings strong analytical rigor, and knows how to turn influencer‑driven creative into performance outcomes. You’ll also play a key role in building paid media best practices, experimenting with new channels and tactics, and upskilling our Services team as we scale.

• Develop paid social strategies that translate client goals into clear, data‑backed media plans across Meta, Tik Tok, You Tube, Linked In, Snapchat, and emerging platforms.
• Partner with Account Managers and Services leadership to ensure paid social recommendations align with broader program strategy and business objectives.
• Forecast spend and performance to support planning, resourcing, and future investment proposals.
• Provide strategic guidance on creative direction, audience approaches, messaging, and experimentation.

• Lead the full campaign lifecycle: planning, setup, QA, trafficking, testing, optimization, and measurement.
• Manage large budgets with precision, ensuring delivery is efficient, effective, and aligned with client KPIs.
• Conduct rigorous ongoing monitoring and analysis, translating results into actionable insights.
• Build and maintain paid social playbooks, templates, and repeatable workflows that improve execution quality and efficiency.
• Partner closely with Account Managers and Account Coordinators to guide creative asset needs, messaging, CTAs, and campaign optimization plans.
• Work cross‑functionally with Analytics partners to deepen measurement, improve reporting quality, and surface meaningful insights.
• Collaborate with Account Managers to contribute to client storytelling, performance reviews, and strategic recommendations.

• Stay ahead of evolving advertising trends, platform updates, AI/automation capabilities, and performance best practices.
• Identify new opportunities, tools, or tests that improve results and operational efficiency.
• Champion a culture of continuous learning and experimentation across paid media and the broader Services team.

• Campaigns consistently deliver against client KPIs (e.g., CPA, ROAS, CPM efficiency, engagement or conversion benchmarks).
• Paid media strategy is clearly defined, grounded in data, and integrated seamlessly with broader Services initiatives.
• Experimentation velocity increases, producing clear insights and measurable improvements over time.
• Stakeholders view you as a trusted expert who elevates execution quality and client outcomes.
• Clients receive clear, actionable reporting and strategic recommendations that strengthen retention and satisfaction.

• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
• 6+ years of hands‑on paid social media experience with a strong track record driving performance outcomes.
• Proven success managing multi‑platform…