Associate Director, Field Force Effectiveness & Insights

Job Description About the Role

The Associate Director, Field Force Effectiveness & Insights improves US Oncology field execution by turning performance data into clear, actionable guidance and by driving adoption of Cycle Plans, Representative Trigger Email (RTE), CRM workflows, HCP Profiling, and Dynamic Targeting. The role owns field‑facing analytics, execution enablement, and adoption tracking, closing the loop from data → insight → action. Partners with Incentive Compensation (IC) & Sales Analytics, Insights & Analytics (I&A), Data, Digital & Technology (DD&T), Strategy & Execution, Brand/Marketing, Learning & Development (L&D), and Sales Leadership to ensure clarity, coordination, and impact at scale.

• Drive adoption and effective use of IRIS/Cycle Plans, RTE, CRM workflows, HCP Profiling, Dynamic Targeting, TODAI/Cycle Plans within Veeva.
• Translate insights into field‑ready guidance (playbooks, cue cards, checklists) that clarify “what good looks like.”
• Identify adoption gaps and execution friction; partner with DD&T on User Experience, workflow, and prompt‑logic fixes.
• Monitor execution KPIs (e.g., IRIS actioning, RTE follow‑ups, guided‑call usage, profiling completion) and feed coaching insights to Sales Leadership.

• Own weekly/monthly performance dashboards and narratives for Sales Leadership team; highlight drivers, risks, opportunities, and recommended actions.
• Focus analytics on behavioral pull‑through and adherence (not upstream method design), ensuring KPI consistency with IC & Sales Analytics/I&A.
• Maintain integrated reporting (Power BI/Tableau/Databricks) and raise field‑impacting defects to Incentive Compensation & Sales Analytics (IC/SA) and DD&T for remediation.

• Support TODAI cycle planning with analysis of plan vs. execution and coaching‑ready guidance for leaders.
• Provide inputs to playbooks, sales meetings, and L&D curricula based on adoption trends and execution gaps.

• IC & Sales Analytics Consume validated KPI catalogs/datasets; align on metric definitions and changes that cascade to the field.
• I&A Apply segmentation/targeting in CRM workflows; ensure field usability.
• DD&T Co‑shape workflow logic, surfaces, prompts; coordinate UAT and releases.
• Strategy & Execution Align to quarterly operating rhythm, utilize Field Change Calendar, and publish enablement via Connector/SharePoint.
• Brand, L&D, Sales Leadership Align execution cues to strategy; integrate insights into training and meetings.

• Bachelor’s degree required; advanced degree preferred.
• 6–10+ years in pharma/biotech analytics, insights, field operations, Field Force Effectiveness (FFE), or field leadership (Oncology strongly preferred).
• Strong technical skills in Power BI/Tableau, Databricks SQL, Excel, and CRM systems (Veeva/Salesforce).
• Demonstrated ability to translate analytics into clear execution guidance.
• Excellent communication and storytelling skills, both written and verbal.
• Ability to work cross‑functionally, manage complex projects, and influence without authority.
• Comfortable presenting to mid‑large audiences and have a teaching mindset.
• Strong analytics capability with the ability to turn validated data into clear, actionable field‑facing insights.
• Proficiency with Power BI/Tableau, Databricks SQL, Excel, and CRM systems (Veeva/SFDC).
• Ability to simplify workflows, clarify KPIs, and support field execution and capability adoption.
• Excellent communication and storytelling skills; effective presenter to field and leadership audiences.
• Strong cross‑functional collaboration skills and ability to influence without authority.
• Ability to manage multiple complex projects in a fast‑paced environment.
• Ability to translate upstream KPI/analytic inputs into downstream execution behaviors and guidance.
• Independently identifies field performance drivers, risks, and execution gaps.
• Determines analytical approaches and prioritizes insights for Sales Leadership and Regional Directors.
• Interprets incomplete field‑impacting data and…