Senior Paid Social Enablement Manager

As the Paid Social Media Enablement Manager, you will play a vital role in strengthening the structure, governance, and strategic alignment that supports our global paid social media efforts. Rather than leading campaigns directly, your work will focus on enabling success by collaborating with internal teams, platform partners, and external consultants to streamline execution, share findings, and ensure global consistency. This role offers an excellent opportunity for someone who thrives at the intersection of people, processes, and platforms.

It is ideal for those who want to help build the systems behind impactful media work!

This is a short‑term contract that will run through the end of October 2026, depending upon business needs.

• Support Global Governance & Policy Adherence — Partner with internal collaborators to consult on traffic light policies and ensure global governance frameworks are applied consistently across paid social campaigns.
• Drive Platform Partnerships & Coordination — In tandem with the Media Partnerships team, handle relationships with global platform partners (You Tube/Google, Meta, Tik Tok, etc.) — surfacing innovation opportunities, resolving blockers, and coordinating global alignment.
• Facilitate Paid & Organic Social Integration — Help connect teams across Paid and Organic Social by sharing takeaways, testing outcomes, and integrated guidelines.
• Maintain Documentation & Knowledge Repositories — Own global documentation of campaign testing roadmaps, platform pricing nuances, and activation procedures to enable consistency and clarity across markets.
• Lead Playback Sharing & Stakeholder Communication — Organize and socialize key campaign playbacks, insights, and platform updates with internal partners and local market teams.
• Handle 3rd Party Collaboration — Coordinate with external consulting partners (e.g., LDS, global advisors) on research, frameworks, and special projects that support paid social media maturity.
• Support Strategic Platform Identification & Innovation — Track new opportunities across emerging platforms and tools, helping assess fit and readiness for global scaling.

The Global Media Activation team is at the forefront of shaping how the LEGO® Group connects with kids, parents, and fans through elite in‑house digital advertising. This newly formed team is crucial in developing the LEGO Group's advertising excellence. This role is pivotal in bringing that vision to life, acting as the go‑to expert for paid social media campaign execution, planning, and performance.

By supporting local Business Units and integrating global strategy, this position directly contributes to optimizing media spend, enhancing campaign effectiveness, and building robust internal processes that will define the future of LEGO's digital presence.

• Proven experience keeping multiple collaborators aligned, information organized, and processes running smoothly — ideally in a fast‑paced, global environment.
• Background in digital media, platform partnerships, media enablement, or governance.
• Familiarity with You Tube, Meta, Tik Tok, and the broader paid social media ecosystem and platforms with a strong ability in data signals.
• Experience managing documentation, cross‑team processes, or external partner relationships.
• Strong communication and synthesis skills with the ability to align global collaborators.
• A proactive approach, able to identify gaps and help build systems that scale.

There is no relocation budget for this role.

Our workplace enables our LEGO colleagues to be and do their best roducing a flexible way of working is a great example of how we live up to our ambition. This 3‑day in‑office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.

The salary for this position has a range of $ – $ based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and…