Manager - Marketing Operations

MoEngage is an insights‑led customer engagement platform, trusted by 1,200+ global consumer brands. As a Great Place to Work Company we are a young, fast‑paced and intelligent customer engagement platform that fosters a culture of innovation, ownership, freedom, and fun while building future‑ready technology products. Sitting at a conflux of diverse technologies like Artificial Intelligence, Big Data, Web & Mobile platforms, MoEngage technology analyzes billions of data points generated by customers and their devices in order to predict their behavior and engage them at every touchpoint throughout their lifecycle with personalized communication.

In just eight years since our inception, we have worked with leading Fortune 500 brands such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfee along with internet‑first brands such as Flipkart, Ola, OYO, Bigbasket, and Sharechat, with a global presence that encompasses 35 countries. We currently have offices in San Francisco, Boston, London, Dubai, Ho Chi Minh city, Bangkok, Kuala Lumpur, Singapore, Sydney, Vietnam, Berlin, Jakarta, and Bengaluru.

Our achievement of top service and support ratings in Gartner’s Magic Quadrant, Gartner Peer Insights, and G2 Summer Reports is a testament to that. Another commendable quality is our people‑centric culture, as we have recently been included in Battery Ventures’ top 25 private cloud computing companies. As recognized by the DivHERsity Awards, we are one of the top 20 diversity companies in the world, while the Economics Times names us as one of the Top Organizations for Women.

Will you be able to thrive in a fast‑paced environment where innovation, speed, and customer‑centric thinking are the norm? Is it your passion to uncover opportunities others are unaware of and to champion them? Do you crave ownership and a chance to be a part of something that matters? If so, this may be a worthwhile opportunity for you!

MARKETING REPORTING

• Create and manage full funnel marketing KPI reports and dashboards

• Build reports and dashboards in tools like Tableau/Hubspot/SFDC to provide visibility into end‑to‑end marketing funnel from Website traffic to Bookings

• Report on campaign and channel performance – measure campaign/channel effectiveness, track conversions, and report on the health of the marketing and sales funnel

• Collaborating with different teams to understand their reporting needs and provide them with relevant data/ reports

• Support weekly/ monthly/ quarterly reviews by providing relevant data and insights

• Build marketing attribution reporting that effectively measures performance of each channel

• Create reports that shows the ROI of marketing investments

• Provide actionable insights and present recommendations to marketing teams. Help with data driven decision making

• Monitoring data quality, data processing, data storage and reporting processes and resolve any discrepancies or errors

• Enable and train marketers to self serve on basic reports in BI tool /Hubspot / Salesforce

• Drive the management and configuration of marketing analytics technology tools

• Do cross functional projects with other teams like sales ops/ CEOs office, CS etc which are aligned to overall marketing priorities that leverage Martech tools and help marketing/ sales to generate pipeline

• Using AI tools in automation or creation of reports & Insights

• Manage tools in the Martech stack – Ensuring regular management of the tools to ensure it is working as expected

• Regular review of the functioning of critical tools and ensure there are no issues that impact leads, data or reporting

• Manage integrations & data flow between tools. Work with the vendors to solve any issues

• Safety of data and access control within the tools

• Serve as a trusted subject matter expert on how systems work and how data flows

• Work on implementation of new tools

• Demonstrating leadership and coaching capabilities for team member(s)

• Follow a hands on approach but have a strategic view as well

• Automate manual processes enabling a frictionless and fast marketing execution

• Use AI tools to automate processes and explore new tools that help increase productivity…