Social Media Manager

The Role

We’re looking for a Social Media Manager with a strong organic growth mindset to help scale Passive’s presence across Linked In, Instagram, Tik Tok, and emerging channels.

This is not a “post and pray” role. It’s about:

• Driving inbound demand
• Creating cultural relevance
• Converting attention into waitlist signups and premium users

You’ll work directly with founders, influencers, and growth to turn Passive into a category-defining brand in career discovery.

Organic Growth Strategy

• Develop and execute an organic content strategy aligned to user growth goals.
• Identify high-leverage themes (career mobility, AI in hiring, passive income vs passive talent, recruiter costs, etc.).
• Turn product moments, data insights, and founder POVs into compelling content.

Content Creation & Distribution

• Create and publish high-performing organic content across platforms:
• Linked In (founder-led thought leadership + company page)
• Tik Tok / short-form video
• Repurpose long-form content into short-form, viral-ready assets.
• Work with design/video to elevate production quality over time.

Founder-Led Content Engine

• Extract ideas from the CEO and founders and turn them into scroll-stopping posts.
• Position Passive as:
• The anti-job-board
• The AI-native alternative
• The discovery-first career platform

Community & Engagement

• Engage meaningfully with career, HR, and tech communities.
• Amplify influencer partnerships.
• Turn comments and DMs into insights and leads.

Performance & Iteration

• Track engagement, saves, shares, reach, and conversion to signups.
• Run experiments to identify scalable content formats.
• Optimize content based on what actually drives user growth.

This role requires someone who understands organic growth mechanics, not just aesthetics.

You’re likely a fit if you:

• Have 3–6+ years managing social media in a growth-focused environment.
• Have grown at least one account meaningfully (with proof).
• Understand Linked In deeply (this is critical).
• Know how to turn insights into narrative, not just graphics.
• Think in terms of distribution, hooks, and retention — not just posts.
• Worked at a startup or consumer product.
• Built personal brand growth before.
• Created short-form video content.
• Worked in career, tech, or AI-related spaces.
• Driven measurable user acquisition from organic channels.

• Founder presence elevated meaningfully.
• Consistent weekly posting cadence across platforms.
• Measurable growth in:
• Followers
• Engagement
• At least one repeatable organic format driving consistent traction.

• You think like a growth marketer, not a brand intern.
• You move fast and test constantly.
• You understand that narrative drives distribution.
• You care about measurable outcomes.
• You’re creative but commercially minded.

• Be early at a company building a new category.
• Own organic growth as a strategic lever.
• Work closely with founders and influencers.