Lead SEO Strategist

Overview

As a Lead SEO Strategist, you’ll be responsible for managing relationships with high‑profile key clients, curating unique growth strategies, and executing technical, on‑page, and off‑page optimizations. An ideal candidate for this role will be expected to be well‑versed in various types of comprehensive research, including search and traffic trends, industry and competition analyses, as well as thorough keyword audits. You will be expected to build data‑informed and keyword‑focused content strategies by analyzing and optimizing clients’ owned content, as well as creating new SEO‑driven content recommendations.

A Lead SEO Strategist will demonstrate solid understanding and knowledge of SEO as well as integrated digital marketing as a whole and have the confidence to recommend, effectively communicate, and implement SEO opportunities to fit the clients’ unique needs. You should also have an ability and interest in mentoring other SEO team members, offering training, and being an overall resource to the team.

• Auditing websites for SEO
• Addressing technical issues
• Developing in‑depth content strategy based on keyword and market research
• Optimizing client‑produced content for SEO
• Presenting and communicating directly with client teams, including stakeholders with varied levels of SEO or digital marketing knowledge
• Perform website speed tests, and analyze Core Web Vitals
• Activating technical site optimizations directly in the backend of a client’s CMS
• Implementing SEO campaigns with large, enterprise, or Fortune 500 brands
• Assisting account managers with key client communications around organic search knowledge and recommendations to develop and deliver a clear strategic vision to each client
• Mentoring SEO team members in a pod or buddy system structure to share information and master best practices

• 7+ years of SEO experience in an agency environment
• Experience with Word Press or other CMS
• Experience with a project management software such as Click Up or Active Collab
• Demonstrate resourcefulness and the initiative to lead advanced SEO projects
• Demonstrate success in developing and executing successful SEO campaigns
• Experience with SEO tools SEMrush, Screaming Frog, Ahrefs, Moz or similar tools
• Experience with analytical tools such as Google Analytics, Google Tag Manager, Looker Studio, Google Search Console, to analyze organic search and analytics data to make specific data‑driven recommendations
• Performing content analysis, competitor and keyword research
• Experience handling website migration and redesign projects
• Quick‑witted and interested in building relationships with clients
• Navigate ambiguous situations, proactively ask questions, evaluate how to solve issues independently

• Working knowledge of HTML, CSS, and JS
• Experience with link building campaigns and backlink profile analysis
• Experience managing or mentoring a small team

• Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, , IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA.
• Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
• Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.
• Short Term Disability Benefit. We’ve got you covered if you need to be OOO with an illness or injury that keeps you out of work.
• Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
• Commuter Benefits. Allocate pre‑tax funds towards your commute to save up to 40% per year in transportation expenses.
• Continuing Education. Access to monthly team‑led webinars, exclusive cohort‑based learning, digital course platforms, and funding…