Senior Analyst - BCG Vantage, eComm​/Digital

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Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom‑line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading‑edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

As a Senior Analyst – BCG Vantage in a Client Focus role within the Customer Experience / eCommerce topics, you will work in a growing global team, delivering value to clients via individual expertise and/or institutionalised BCG Vantage assets (products, tools, data, workshops, frameworks, surveys, domain‑specific data and related expertise, etc.).

You will also support commercialization efforts for the eCommerce / Digital Growth topics by contributing insights based on key stakeholder trends and developments, helping craft proposals, client workshops, and marketing materials. You will also contribute to developing intellectual property and assets for the business, and assist in onboarding and training of junior colleagues.

Occasional travel to serve clients onsite during staffing assignments is expected to understand client requirements and design/develop solutions.

• Conducting quant / qual research to understand customer needs and pain points
• Building data‑driven business cases to prioritise eCommerce investments and innovations
• Leveraging agentic tooling in their daily workflow

• Hands on keys experience in financial modelling, conversion rate optimisation, A/B testing, product management, retail media, social commerce, or performance marketing
• Working fluency in additional languages

• 2+ years of consulting experiences in relevant sector/topic - in lieu of consulting experience, 4+ years of industry experience recommended
• Deep expertise in eCommerce business models, growth drivers, and innovations across the ecommercevalue chain
• Experience in one or more of the following: DTC eCommerce, B2B eCommerce, Marketplaces, or omnichannel retail
• Strong business acumen, problem‑solving capabilities, and exceptional oral, written, and interpersonal communication skills
• Enthusiasm for staying up to date on the latest eCommerce and consumer trends (GenAI, Agentic, etc.), an entrepreneurial spirit, and a track record of building successful working relationships with senior stakeholders

As a Senior Analyst – BCG Vantage, you will work face to face with clients and with BCG Project Leaders, Associates and Consultants. In the period between cases, you will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external clients. Our team is made up a diverse pool of BCG Vantage positions that allow us to pursue exciting, innovative BCG Vantage careers.

BCG Vantage is a powerhouse of expertise, seamlessly embedded within Practice Areas and markets to drive extraordinary impact. It equips BCG case teams and clients with cutting‑edge expertise, proprietary assets, actionable data, and transformative insights that empower our case teams and enable our clients to achieve their aspirations.

With global experts across 20 Practices, covering more than 100 topics, sectors and offers, plus four focused geographic markets, BCG Vantage delivers unparalleled depth and breadth of insight & expertise.

BCG Vantage consists of three career paths, each playing a crucial role in delivering value to clients, case teams and practice teams.

• Client…