Director, Marketing Systems & Operations

Director, Marketing Systems & Operations

Department:
Marketing and Communications

Reports To:

Chief Marketing Officer
FLSA Classification:
Exempt
FTE: 1
Supervises:
None
Hybrid

Schedule:

In office Tuesday and Thursday, Remote Monday, Wednesday and Friday (may change)
Position Budgeted: $ to $

The Boston Foundation is an Equal Opportunity Employer. We encourage applications from people with diverse backgrounds and experience.

The Director, Marketing Systems & Operations builds, maintains, and continuously improves the systems that support The Boston Foundation’s marketing and communications work. Reporting to the Chief Marketing Officer, this role ensures that TBF’s marketing technology, data, and workflows operate as a coordinated, reliable system in support of audience growth, donor engagement, and campaign readiness. The focus is on systems, data, infrastructure, and metrics tracking that enable effective marketing and communications across the organization, designing scalable, well‑governed operations across Salesforce, Pardot, Word Press, and related platforms to provide teams with the tools, processes, and insights they need.

• Manages day‑to‑day operation of TBF’s marketing operations ecosystem, including Salesforce (marketing use cases), Pardot, Word Press, and related integrations.
• Designs and maintains marketing systems that support audience growth, segmentation, personalization, and performance measurement.
• Ensures marketing technology is used consistently and intentionally across teams.

• Leads the migration of TBF.org from Sitecore to Word Press, in partnership with internal stakeholders and external vendors.
• Oversees ongoing website operations post‑migration, including regular content updates on TBF.org and other affiliated sites with governance, workflows, integrations, and sustainability.
• Ensures the website platform supports frequent updates, campaign storytelling, accessibility, and integration with CRM, email, and necessary third‑party web tools.

• Responsible for marketing‑related data structures within Salesforce, including audience definitions, attributes, data governance, segmentation logic, and email templates.
• Oversees the production and distribution of multimedia content through Pardot for the Foundation and its key initiatives.
• Strengthens and maintains Salesforce–Pardot integration to support targeted, relevant communications.
• Establishes and documents data governance practices, including field ownership, quality control, and maintenance standards.

• Develops and maintains dashboards and reports that track marketing performance across web (experience with Google Analytics), email, and social channels.
• Ensures leadership and teams have access to clear, trusted data to support decision‑making and continuous improvement.
• Identifies opportunities to reduce manual work and improve efficiency through better system design.

• Supports the cross‑functional Editorial Team by translating strategy into operational systems and technical requirements.
• Leverages SEO and AEO to optimize and drive strategic content creation across web and overall online presence.
• Partners with Communications, Philanthropy Operations, IT, Public Affairs and other departments to align tools, data, and workflows.
• Provides guidance, standards, and support to teams using marketing systems, helping establish consistent practices over time.

• Individuals assigned to this position may perform other duties as assigned.

• Bachelor’s degree or equivalent experience.
• At least 5–8 years of experience in marketing operations, CRM management, or digital marketing systems.

• Strong experience with Salesforce; marketing automation experience with Pardot strongly preferred.
• Experience with Google Analytics preferred.
• Experience managing websites and CMS;
  Word Press experience strongly preferred.
• Strong understanding of how CRM, email, and web…