HubSpot Specialist

Raka’s Hub Spot specialist works under the guidance and direction of the director of strategy and content and in collaboration with Raka’s strategy and content team members to execute Hub Spot implementation, administration, and onboarding tasks in service of larger strategies for Raka’s clients. As a Hub Spot specialist, you will leverage the power of Hub Spot to drive client business goals.

Hub Spot specialists have a thorough understanding of Hub Spot and each of its Hubs (Marketing, Sales, Service, Content, Operations, and Commerce) and can effectively help guide Raka’s clients through the adoption and ongoing process of building out unique Hub Spot platform(s). Hub Spot specialists work directly with Raka’s strategy and content team (as well as our wider team) to help clients reach business needs with Hub Spot through strategic consultation as well as hands‑on production of common tasks, such as setting up automation, Salesforce integrations, migrating data, sales and marketing emails, property customization, content publishing, social campaigns, digital ad integrations, and more.

The specialist will also document processes they recommend to clients through mapping and collaboration with our technical team. They have a keen eye for process and documenting best practices to ensure consistency for use across the company.

• Hub Spot administration :
  Manage and optimize Hub Spot for Raka’s clients. This includes continuously reviewing and improving processes and making full use of Hub Spot’s tools, such as Breeze Intelligence, to help clients reach their goals.
• Onboarding and implementation :
  Provide Hub Spot onboarding and implementation to Raka’s clients, including clients from Hub Spot’s Partner Scaled Onboarding (PSO) program.
• Data migration :
  Import data into Hub Spot, complete data mapping, and use Hub Spot’s data management tools to segment lists, organize contact databases, and more.
• Lead generation :
  Working with our strategists and other team members, develop and implement strategies to drive lead generation using Hub Spot tools such as forms, CTAs, and landing pages.
• Marketing automation :
  Develop and configure workflows to nurture leads and drive conversions, update data, trigger notifications, and more.
• Sales enablement :
  Use Hub Spot’s CRM to align marketing efforts with sales goals. This includes working with strategists to help clients define sales processes and manage deal stages and sales pipelines within Hub Spot.
• Software integration :
  Integrate Hub Spot with other systems, such as Salesforce, and ensure accurate data synchronization
• Training and support :
  Provide guidance and comprehensive training to clients on Hub Spot best practices and how to use the tool effectively.
• Content publishing tool management :
  Build landing pages, forms, email campaigns, and CTAs.
• Client relations :
  Build and maintain strong client relationships, showcasing your expertise in Hub Spot.
• Data analysis :
  Aid the strategy team in analyzing and reporting on the effectiveness of implemented strategies, helping to define data-driven adjustments as necessary, and building dashboards as needed.
• Cross-functional collaboration :
  Work closely with various departments to align Hub Spot initiatives with broader business objectives.
• Stay current with new features and product releases :
  Keep a pulse on Hub Spot releases and updates, and determine how Raka and our clients can best take advantage.
• Upsell :
  Highlight Hub Spot’s value and promote Raka's services in applicable conversations with clients or prospects.
• Education :
  Provide training, demonstrations, and documentation for our internal team and the public to build Hub Spot knowledge.

• Strong Technical Skills :
  Proficiency in Hub Spot is essential. A successful candidate will have a deep understanding of the tool and be able to troubleshoot issues efficiently.
• Strategic Thinker :
  The ability to help develop innovative and effective strategies is crucial. This requires a good understanding of our clients' needs, industry trends, and the digital marketing landscape.
• Analytical Abilities :
  Success in this role depends heavily on the…