Data-Driven Growth Marketing Analyst

Requirements

• The right person will have a strong background in building reports and analyzing digital marketing activity across many fields
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• You should be a stickler for correctness and accuracy — and pride yourself on delivering actionable insights
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• Bachelor’s Degree, preferably in Marketing, Business, Economics, or Data Science
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• 1-3 years of experience creating and delivering accurate commercial reports drawing from Salesforce, Google AdWords, Google Analytics, Webflow, and other data sources
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• Strong analytical and problem-solving skills with a demonstrated track record identifying and resolving inconsistencies in commercial data to drive B2B growth
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• A perfectionist approach and ownership mentality toward analysis and reporting metrics. You take the ramifications of data-guided decision-making seriously
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• Experience presenting reports to leadership in a team setting from a marketing, finance, or consulting perspective

• Watershed Bio is hiring a Performance Marketing Analyst to integrate and own reporting for all digital marketing activity for our growth stage biocomputing platform
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• You will combine and ensure the accuracy of data from website visitor behavior, white paper requests, and PPC advertising metrics
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• You will track how this data translates in our sales pipeline, analyze how we can optimize marketing spend, and give leadership the ability to make data-driven decisions
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• Own marketing and sales reporting for leadership and the commercial team. Draw on data from Salesforce, Webflow, Google Ads, Google Analytics, and other sources
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• Serve as subject matter expert for all online marketing data sources. Be the backstop for accuracy and guarantee the validity of reports and metrics presented to leadership
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• Analyze cost-per-click, cost-per-lead, and click-through-rates and advise on how to optimize marketing performance
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• Collaborate cross-functionally to identify and deliver the best paid media opportunities to drive business