Activate Salesforce Marketing Cloud Consultant

Position: Kearney Activate Salesforce Marketing Cloud Consultant
Description

Kearney Activate Salesforce Marketing Cloud Consultant

As a Salesforce Marketing Cloud Consultant within Kearney Activate , you will play a key role in designing, configuring, and delivering tailored Salesforce Marketing Cloud solutions that enable clients to execute highly personalized, data-driven marketing strategies. This role blends hands-on technical development with functional consulting , supporting clients across the full project lifecycle-from discovery and solution design through implementation, testing, and user enablement.

In this role, you will work closely with client stakeholders, marketing teams, and cross-functional delivery partners to translate business objectives into scalable Marketing Cloud architectures. You will contribute to end-to-end implementations, support data migrations, configure core Marketing Cloud modules, and ensure high-quality delivery through rigorous testing and client training. Your work will directly impact campaign effectiveness, customer engagement, and long-term platform adoption.

Key Responsibilities

• Facilitate discovery and requirements-gathering sessions with client stakeholders to define business needs, map customer journeys, and document functional and technical specifications.
• Design, configure, and customize Salesforce Marketing Cloud solutions, including Email Studio, Journey Builder, and Automation Studio, to meet diverse client requirements.
• Build and manage complex audience segmentation and data extensions using SQL and AMPscript to enable personalized, high-impact marketing campaigns.
• Lead data migration activities by analyzing source data structures, defining field mappings, and executing imports using Data Loader and FTP processes.
• Develop comprehensive test cases and support system, integration, and user acceptance testing (UAT) to ensure solution stability and accurate troubleshooting.
• Partner with project teams to support the full implementation lifecycle, including configuration, testing, deployment, and post-go-live stabilization.
• Design and deliver end-user training sessions and supporting documentation to enable client marketing teams and promote long-term adoption.
• Collaborate with cross-functional and global delivery teams to ensure alignment across technical and functional work streams.

Who You Are

We seek collaborative, detail-oriented consultants who enjoy working at the intersection of technology, data, and customer experience. You are comfortable engaging directly with clients, translating marketing goals into technical solutions, and balancing hands-on execution with structured delivery discipline.

• Bachelor's degree in Business, Information Systems, Computer Science, or a related field.
• 1-3 years of hands-on experience administering or developing within the Salesforce ecosystem, with a strong focus on Salesforce Marketing Cloud implementations.
• Proven experience executing end-to-end Marketing Cloud configurations, including migrating subscribers from legacy platforms.
• Hands-on experience designing and managing automated journeys using Journey Builder and/or Automation Studio.
• Demonstrated ability to translate business objectives into SQL-based audience segmentation for personalized marketing campaigns.
• Experience developing dynamic and personalized subscriber experiences using AMPscript, including complex content blocks.
• Exposure to cross-channel campaign execution, including Mobile Connect (SMS) and Ad Studio.
• Strong understanding of user setup, security profiles, and custom object configuration within the Salesforce platform.
• Solid analytical and problem-solving skills, with working knowledge of SDLC concepts and Agile delivery methodologies.
• Excellent written and verbal communication skills, with experience facilitating client-facing workshops and collaborating with distributed teams.
• Salesforce Marketing Cloud Email Specialist or Marketing Cloud Consultant certification is highly preferred;
  Salesforce Administrator or Developer certifications are a plus.
• Bonus experience includes Salesforce APIs, enterprise integrations, and custom end-user system deployments.

What we can offer you

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