Positions: Analyst, Analytics

Location:

Boston, Massachusetts, United States | Agency:
Mediabrands - United States #: 26220 | Type of

Contract:

Regular

Join our Business Analytics team
, where data meets creativity to drive smarter media decisions. As the Analyst
, you’ll collaborate with internal teams, external partners, and data providers to transform insights into action — actively contributing to optimizing media investments and shaping strategy across digital and traditional channels.

In this role, you’ll dive deep into the evolving world of digital and media ecosystems
, gaining experience with broad range of analytics:

• Website tagging and measurement strategies
• The impact of walled gardens on analytics
• TV and out-of-home (OOH) attribution models

You’ll gain hands‑on experience with cutting‑edge analytics tools and methodologies, helping to build a foundation in media measurement, attribution, and optimization
. This opportunity is designed to launch your career in media analytics
, connecting you with a brand that’s woven into America’s DNA.

This hybrid position blends media analytics with web analytics
, offering exposure to multiple specialties across the analytics landscape. You’ll have access to mentorship, professional development, and real‑world projects that accelerate your growth. If you’re curious, analytical, and eager to learn, this role opens doors to a dynamic career in data‑driven marketing.

• Develop an understanding of client’s industry, business objectives and strategy, media plans, and consumer journey to provide context for analysis and reporting needs
• Data Extraction, Transformation & Loading (ETL), Quality & Hygiene
• Coordinate with technical teams to ensure accurate and comprehensive web analytics implementation and tracking across web properties.
• Provide insight into site visitor behaviour and engagement to identify optimization opportunities across websites to help inform site design changes.
• Apply independent critical thinking to analyse vast data sets to uncover media insights (what’s working, what’s not working) to drive strategic decisions.
• Participate in brainstorming sessions with communication planners, creative assets, media planners, buyers, clients and other partner agencies
• Contribute to the department’s overall capabilities and understanding of media and communications channels
• Work with Director and senior analysts to develop report content (Word, Excel, Tableau, Looker, PowerPoint) in support of ongoing deliverables, as well as ad hoc reporting

• Must possess strong interpersonal, written, and verbal communication skills
• Highly motivated and collaborative team player with strong interpersonal skills
• Expertise in Microsoft Excel, PowerPoint and Word
• Experience working with large datasets to uncover insights that are essential to business optimizationsis a plus

• 1+ years of experience in a professional services or corporate environment
• Experience using data visualization tools, such as:
  Excel 365, Tableau or Snowflake preferred
• Experience with ad-serving platforms such as Google Campaign Manager is a plus
• Experience with web analytics tools such as Google Analytics and/or Adobe Analytics, and/or tag management tools such as DTM/Launch, GTM and Tealium also a plus

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race,…