Vice President Group Director, Data and Analysis

Overview

The Data & Analysis team uses data‑driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding VP/Group Director—someone who can lead data‑driven strategy to align with client goals, develop innovative solutions to solve marketing challenges, and collaborate with clients and Digitas leadership.

As VP / Group Director, you’ll serve as a key Digitas thought leader, aligning digital strategy with a client’s broader business goals and objectives. Your clients’ needs will vary, and may include integrated marketing, media, CRM, segmentation, and/or primary research.

• Leading and strengthening ongoing client relationships by exceeding expectations across all aspects of the engagement
• Serving as go‑to client and internal resource for strategic issues such as competitive landscape analyses, technology points of view, and budgeting decisions
• Performing assessments to help clients understand their current marketing and analytics capabilities and identify enhancement opportunities
• Building and executing a client‑specific data strategy including performing gap assessments, creating optimal state data plans, and building execution roadmaps
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
• Fostering creative thinking around how we use data, and how we could use data to solve unique business challenges in support of all marketing activities (Media, Creative, CRM, and eCommerce)
• Determining new opportunities among existing clients and participating in new business initiatives
• Contributing to the overall Data & Analysis capability through thought leadership and work innovation
• Providing support, coaching, and training to assist in career development

• 12‑14 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
• Experience working within pharmaceutical and/or healthcare environments (required)
• Experience managing a team of experienced employees
• Strong analytical, critical thinking, and problem‑solving skills
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• General knowledge of or direct experience with the media industry or CRM platforms is a plus
• A four‑year college degree; advanced degree is a plus
• Proven leadership ability with strong client relationship skills
• In‑depth knowledge of and passion for online advertising and emerging trends in the digital landscape
• The ability to thrive in a fast‑paced and deadline‑driven environment
• Open to travel as needed
• Familiarity with prompt‑based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL
  · E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Compensation Range: $168,150 - $257,712 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Digitas is an equal opportunity employer.

All your information will be kept confidential according to EEO guidelines.

For accommodations, please contact

Got the sparkle? Apply if you believe your unique skills are a fit.