Lifecycle Manager

Lifecycle Manager

Department: Marketing & E-Commerce

Fusion Worldwide is one of the world's leading independent distributors of electronic components, with operations across North America, Europe, and Asia. We help engineers, procurement teams, and supply chain leaders at some of the most demanding companies in the world find the components they need – fast, at the right price, and with the quality assurance to back it up.

We have invested significantly in building a best‑in‑class technology stack that gives our buyers and our commercial team a genuine competitive advantage. That stack includes Palantir for data intelligence and buyer cohort analysis, Hub Spot as our CRM and marketing automation platform, Amplitude for product analytics, Zoom Info and Lusha for contact enrichment, GA4 and Algolia for search and web performance, and a proprietary eCommerce platform serving buyers globally.

• The pipeline engine

  Marketing‑sourced and marketing‑influenced pipeline is your primary metric. You build the programs – nurture, ABM, re‑engagement, post‑RFQ follow‑up, onboarding – that move buyers from discovered to sales‑ready. You do not measure success by sends or open rates. You measure it by pipeline contribution and revenue influence.

• Palantir to Hub Spot activation

  This is the defining opportunity of this role. Palantir's cohort data – commodity search patterns, order history, RFQ timing, account behavior, geographic demand signals – needs to become the input to Hub Spot automation that has never existed at Fusion before. You design and build the segmentation logic, the trigger conditions, the personalization rules, and the suppression framework that turns data intelligence into commercial action.
  
  You are the person who makes it real.

• Lead scoring that sales trusts

  You own the lead scoring model end‑to‑end: define what qualified looks like for Fusion, build the behavioral and firmographic scoring logic, calibrate it continuously against conversion outcomes, and partner with the sales team so the output is visible, understandable, and acted on.

• Sales alignment and pipeline transparency

  The MQL‑to‑SQL handoff is yours to own. You build the reporting views that give sales reps what they need – unowned leads, high‑intent unquoted accounts, stalled pipeline, RFQ response timing. You develop the onboarding programs for new sales hires and the ongoing enablement that keeps the team operating from the same playbook.

• Design and execute multi‑channel demand generation executions across email, Linked In, ABM, content syndication – all tied to pipeline targets, not activity metrics.
• Use Palantir cohort intelligence to drive hyper‑personalized segmentation – product interest signals, commodity categories, order history, geography, and account type – not generic batch‑and‑blast.
• Build and run ABM programs targeting Fusion's highest‑value accounts: coordinated paid, email, and content plays with account‑level reporting that sales trusts.
• Coordinate with EMEA and APAC leaders to adapt global programs for EMEA and Asia‑Pacific buyers, compliance requirements, and market behaviors.
• Own Hub Spot program execution: workflows, sequences, lists, enrollment triggers, suppression rules, A/B testing, and performance reporting.
• Build the automation layer that activates Palantir data inside Hub Spot – the segmentation logic, trigger conditions, and personalization rules that turn intelligence into action.
• Manage global email compliance across U.S., EU, and APAC: GDPR, CAN‑SPAM, CASL, consent management, suppression flows, and re‑permission programs.
• Partner with eCommerce/Engineering (who owns the Hub Spot data model and integration layer) to request schema and property changes through the defined process.
• Own the lead scoring model: define qualified lead criteria for Fusion, build behavioral and firmographic scoring logic, calibrate continuously against conversion outcomes.
• Incorporate Palantir cohort data and Muskan's search signals into intent scoring – surfacing the highest‑value accounts first, before sales has to ask.
• Co‑define the MQL definition and MQL‑to‑SQL handoff process with sales leadership and…