Senior Manager, Intelligence

Competitive Intelligence Senior Manager

Reports to: VP, Competitive Intelligence

Location: Hybrid - Boston, MA

We are seeking a Competitive Intelligence Senior Manager. This is a leadership role responsible for operationalizing and scaling competitive intelligence across product lines and go‑to‑market motions. Reporting to the VP of Competitive Intelligence, this role leads a team of competitive intelligence analysts and serves as a trusted day‑to‑day partner to senior stakeholders in Product Management, Sales, Marketing, and Strategy. The Manager ensures that competitive intelligence is consistently executed, embedded, and actionable across the organization.

This role bridges strategy and execution — translating enterprise CI priorities into high‑quality insights, enablement, and influence at scale.

• Lead execution of the competitive intelligence roadmap defined by the VP of Competitive Intelligence.
• Translate high‑level CI strategy into prioritized work streams, deliverables, and analyst focus areas.
• Ensure competitive intelligence is delivered with consistency, rigor, and relevance across products, industries, and regions.
• Drive adoption of CI best practices, frameworks, and standards across the organization.

• Manage, mentor, and develop a team of competitive intelligence analysts and senior analysts.
• Set clear goals, expectations, and performance standards aligned to business priorities.
• Coach analysts on stakeholder engagement, executive‑ready storytelling, and strategic thinking.
• Serve as a quality bar for CI outputs, ensuring insights meet senior‑leader expectations.

• Act as the primary CI partner for designated senior stakeholders in Product Management, Product Marketing, Sales, and GTM leadership.
• Proactively surface competitive risks, opportunities, and implications relevant to stakeholder priorities.
• Deliver concise, decision‑oriented briefings and recommendations tailored to each audience.
• Partner closely with the VP of Competitive Intelligence on executive‑level messaging and escalations.

• Work with product leaders to ensure competitive insights inform roadmap prioritization, differentiation strategy, and investment decisions.
• Oversee creation and maintenance of competitive enablement assets, including:
  • Battlecards and objection‑handling guidance
  • Win/loss frameworks and insights
  • Executive positioning and differentiation narratives
• Ensure feedback from sales, solutions consulting, and customer engagements is systematically captured and reflected in CI outputs.

• Lead deep‑dive competitive analyses of priority competitors, including:
  • Product strategy and differentiation
  • Pricing, packaging, and GTM motion
  • Industry positioning and messaging
• Monitor emerging competitors, adjacent markets, and disruptive trends relevant to PTC’s portfolio.
• Synthesize complex data into clear implications and recommended actions, not static reports.

• Oversee day‑to‑day operation of the CI function, including workflows, intake processes, and prioritization.
• Ensure competitive intelligence assets are current, discoverable, and trusted across the organization.
• Partner with the VP of Competitive Intelligence on CI tooling, AI enablement, and process improvements.
• Drive continuous improvement in how competitive insights are collected, analyzed, and disseminated.

• 8-10 years of experience in competitive intelligence or related fields such as product marketing, technical sales, or product management.
• Proven track record of delivering strategic insights that influence business outcomes.
• Strong leadership and cross‑functional collaboration skills.
• Expertise in market research methodologies and competitive landscape analysis.
• Strong analytical skills with an aptitude for synthesizing data into clear, actionable insights.
• Experience using AI tools and platforms. Experience with competitive intelligence platforms such as Crayon is a plus.
• Excellent written and verbal communication…