Salesforce and Marketing Cloud Business Administrator

Salesforce and Marketing Cloud Business Administrator (BH-397770)

Location:

Boston, United States | Sector:
Education & Training | Salary: $32-38/hr

Client:
Northeastern University |

Location:

hybrid schedule (3 days onsite in Boston) | Duration: 6‑month contract (temp to perm for the right person) | Pay rate: $32‑38/hr on W2 | Candidates must be local to Boston and able to work on a W2 without sponsorship. No C2C.

The Salesforce and Marketing Cloud Administrator is responsible for configuring and maintaining Salesforce and Marketing Cloud within University Advancement. Working with the Marketing Cloud Manager, they ensure delivery of innovative, high‑quality solutions to meet business needs for departments using the CRM (ascend), marketing communication tools, or marketing data.

• Primary contact for Marketing Cloud, analyzing business needs across the Advancement division and recommending modifications to improve system performance, efficiency, internal business process, and reporting.
• Work with customers to define requirements and map features to new and current business processes, collaborating with IT and third‑party service providers on implementing technical solutions.
• Design and implement automated marketing campaigns using Journey Builder, Automation Studio, and Email Studio.
• Drive and increase user adoption and ensure user satisfaction by identifying training gaps and system problems; provide training and solutions.
• Collaborate with Advancement teams to execute marketing and advertising campaigns; work with a diverse customer base including the Office of the Senior Vice President, Office of Alumni Relations, Annual Giving, Planned Giving, Marketing and Communications, University Events, Parent Philanthropy Program, and the Women Who Empower program.
• Collaborate with cross‑division teams, including the Office of the Senior Vice President for Advancement and Advancement Marketing & Communications, to create target lists and advise on opportunities for marketing automation.
• Collaborate with teams across the University to achieve marketing and business objectives.
• Maintain data integrity by performing data maintenance tasks such as de‑duping, uploads, and other data quality assurance procedures in Salesforce and Marketing Cloud.
• Manage and oversee system users, including creating and maintaining profiles, roles, permissions, sharing rules, and queues.
• Research and test changes in upcoming Salesforce and Marketing Cloud releases, as well as other integrated applications; provide recommendations when necessary to enhance efficiency and productivity.
• Maintain ongoing documentation and training processes as business needs evolve or as features are added.
• Assist with reporting tools to measure success of campaigns and digital presence.
• Other duties and special projects as assigned.

• Bachelor’s Degree required (Marketing, Business, Computer Science, or related field preferred).
• 3–5 years marketing and digital analytics experience (Higher Education or Advancement background preferred).
• 3–5 years Salesforce CRM and/or SF Marketing Cloud experience.
• Salesforce Administrator Certification.
• Marketing Cloud Administrator Certification.
• Excellent communication and listening skills.

• Manage trainings in Salesforce Marketing Cloud for Advancement staff, prepare and maintain training documentation, and lead ongoing training sessions for users.
• Schedule training sessions for new users and oversee email sends.
• Maintain up‑to‑date documentation for all training sessions.
• Identify training and learning needs through meetings with team members at all levels of the University to determine skills and knowledge gaps and recommend solutions.
• Monitor and audit email sends, offering guidance as needed.
• Work with teams to improve time spent connecting with customers by automating email sends and internal processes.
• Provide assistance to Marketing Cloud users on daily questions, collaborating with colleagues to obtain proper results.
• Maintain quality assurance for data entered in Marketing Cloud, running queries to determine data quality and identifying training gaps.
• Assist with…