Digital Marketing Lead, Client Engagement Platforms

Summary

The Digital Marketing Lead is responsible for implementing and executing GW&K’s overall digital marketing roadmap across all market channels, with a focus on email marketing, CRM integration, and website management platforms. The successful candidate will work collaboratively with Distribution, Channel Marketing, Content, and Creative to deliver targeted, data-driven campaigns that ultimately generate leads and expand GW&K’s overall footprint within our market channels.

• Email Marketing
  • Build and execute segmented email campaigns, workflows, and nurture programs within Hub Spot
  • Leverage personalization, dynamic content, and A/B testing to improve engagement.
  • Monitor campaign performance (open rates, CTR, conversions) and continuously optimize.
  • Maintain database hygiene, segmentation logic, and lead scoring frameworks.
  • Support distribution teams through content delivery and tracking via our sales enablement tool.
  • Ensure consistent messaging across all digital and sales touchpoints.
  • Develop lifecycle campaigns aligned to advisor and institutional client journeys.
• Website and CMS Management
  • Manage website content, landing pages, and campaign microsites using our CMS tools.
  • Partner with Content to publish insights and thought leadership.
  • Establish a seamless process for content posting and optimize the user experience.
  • Optimize user experience, SEO, and conversion pathways.
  • Incorporate GA4/SEO best practices and develop a data‑driven marketing strategy.
  • Develop a roadmap for enhancements and future web development with Marketing and senior management.
• Analytics & Optimization
  • Partner with the Enterprise Data & Analytics team to use our CRM system for segmentation and evaluation.
  • Provide insights to marketing and sales leadership; develop reporting dashboards for internal partners.
  • Analyze campaign effectiveness and optimize segmentation, messaging, and timing.
  • Ensure governance to meet legal and regulatory requirements on digital channels.
• Social Media & Linked In
  • Support the ongoing management and growth of GW&K’s Linked In presence.
  • Partner with Content and Channel Marketing teams to publish and promote posts consistently.
  • Track engagement metrics and provide insights to improve performance.
  • Assist in evaluating and setting up paid Linked In campaigns.
  • Coordinate Linked In activity with email, website, and broader marketing initiatives.

• Digital Marketing & Lifecycle Strategy:
  Bachelor’s degree required. Minimum 8+ years of digital marketing experience, focused on email marketing, automation, and lifecycle campaigns. Experience in financial services or institutional channels preferred.
• Marketing Automation & CRM Platforms:
  Hands‑on experience building and optimizing campaigns in platforms such as Hub Spot; knowledge of CRM systems and workflow design.
• Segmentation & Personalization:
  Proven ability to build and manage audience segmentation, personalization, and lead‑scoring frameworks.
• Website & CMS Management:
  Experience managing and optimizing websites and landing pages using Word Press or similar CMS; understanding of UX/UI and conversion optimization.
• Sales Enablement Integration:
  Familiarity with tools such as Seismic; ability to align marketing campaigns with sales distribution efforts.
• Data Analytics & Performance Optimization:
  Strong analytical skills using Google Analytics (GA4) and CRM reporting to evaluate and optimize campaigns.
• Project Management & Execution:
  Organize multiple campaigns and priorities; collaborate across marketing, content, creative, and sales teams.
• Communication & Stakeholder Management:
  Excellent written and verbal skills; ability to present insights and results to senior leadership.

• Health and dental care coverage
• Employer‑matched 401(k)
• Tuition reimbursement
• Parental leave and other work/life‑balance supports

This role is based in our Boston office on a hybrid schedule – 4 days per week in‑office and 1 day per week remote.

Base Salary Range: $135,000–$165,000 USD

GW&K Investment Management is an equal opportunity employer and provides equal employment opportunities to all associates and applicants for employment without regard to gender, race, color, national origin, ancestry, pregnancy, marital status, religion, age, disability, veteran status, sexual orientation, genetic information, or any other characteristic protected under applicable federal, state or local laws.