Director, Ecommerce - DTC Ecommerce Brand

Director of Ecommerce Growth - Hybrid in Concord, MA

Our client is a design‑led direct‑to‑consumer ecommerce brand in the gifting and consumer products space. As the business continues to scale, they are hiring a Director of Ecommerce Growth to own and improve the performance of their website, the company’s largest and most important revenue channel.

This is a highly impactful, hands‑on role focused on driving conversion, improving site performance, and maximizing the efficiency of marketing spend. You will play a key role in scaling the ecommerce business and building a more efficient growth engine.

This person will focus on optimizing and improving the existing site experience, using data, testing, and experimentation to drive measurable revenue impact.

• Own conversion rate (CVR), site performance, and revenue growth from the ecommerce channel
• Identify and prioritize opportunities to improve funnel performance, reduce drop‑off, and increase AOV
• Continuously optimize site speed, UX, and overall customer experience

• Build and execute a structured A/B testing roadmap across landing pages, PDPs, checkout, and overall site experience
• Focus on high‑impact improvements vs incremental “piecemeal” changes
• Use data to validate hypotheses and guide decision‑making

• Analyze performance across the full funnel (traffic, behavior, conversion)
• Translate data into clear, actionable insights for a non‑technical, design‑led team
• Partner cross‑functionally to ensure insights inform broader business decisions

• Own relationship with paid media agency (currently focused on Meta)
• Evaluate performance and ensure marketing spend is being used efficiently
• Provide input on channel expansion and overall growth strategy

• Contribute to an upcoming website rebuild
• Ensure the new site is built with performance, speed, and conversion in mind
• Collaborate with internal team and external partners (not responsible for managing design execution)

• Improved conversion rate and reduced bounce rate
• Faster, more efficient website experience
• Clear, data‑driven understanding of performance
• More effective use of paid media spend
• A scalable foundation for continued ecommerce growth

• 6–10+ years of experience in ecommerce growth, CRO, or digital performance roles
• Strong DTC ecommerce experience (physical product preferred)
• Proven track record improving conversion and driving revenue through site optimization
• Hands‑on experience with testing, analytics, and performance optimization
• Experience with tools such as Shopify, Google Analytics, and BI tools (Tableau, Power BI, etc.)
• Strong analytical mindset with ability to work across large data sets
• Experience working alongside paid media teams/agencies and understanding how site performance impacts acquisition

• Highly collaborative, low ego
• Curious and proactive, identifies problems and solves them
• Comfortable in a fast‑moving, low‑structure environment
• Strong communicator who can translate complex data into simple, actionable insights
• Willing to take risks, test ideas, and iterate quickly