Senior Organic Search Analyst

Location & Work Mode

Location: Boston, MA || Portsmouth, NH

Work Mode: Hybrid

• Own SEO analytics measurement across  and other related digital properties.
• Build, refine, and QA dashboards that connect rankings, visibility, and traffic using PowerBI, Google Search Console, and Adobe Analytics.
• Identify performance shifts and make recommendations for continuous improvement and growth of the organic search channel.
• Partner cross-functionally to build and maintain a new SEO valuation model to connect SEO wins to business value.
• Support ongoing reporting needs, including Monthly Operating Reports (MORs), and pre-funnel website traffic analysis for the organic channel.
• Leverage Adobe Analytics to uncover on-site behavior trends, empowering the SEO and content team to partner with UX in making data-backed recommendations to support organic search.
• Partner closely with Web Analytics team on broader website measurement and analysis where there is an intersection with SEO.
• Ensure accurate SEO tagging, tracking, and data integrity within Adobe Analytics, Google Analytics, and other data measurement platforms.
• Analyze competitors and performance trends and share key insights through clear data visuals to guide marketing decisions.

• Partner with Paid Media, Media Economics, and Web Analytics teams to integrate SEO into the broader marketing strategy.
• Collaborate cross-functionally on AI-readiness initiatives, analyzing how Gen AI search and social signals impact visibility, sentiment, conversions, and overall brand reputation.
• Conduct competitive and market analyses to monitor share of voice, identify emerging SERP features, and evaluate changes in consumer search behavior.
• Explore integration of additional data sources to enhance competitiveness and technical performance reporting.
• Conduct deep-dive analyses to further our understanding of SEO performance within traditional and Gen AI search; support SEO team in designing experiments and measuring results.

• Minimum 5 years of experience in SEO analytics, organic growth, or digital marketing analytics, ideally in a complex, enterprise environment.
• Strong communication and PowerPoint skills; able to translate complex data into clear, strategic narratives.
• Experience with Adobe Analytics is strongly preferred.
• Experience with other web analytics and SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush or similar platforms.
• Experience with Power BI, SQL, Python, to extract, transform, and analyze complex datasets a plus.
• Knowledge of SEO ranking signals and search algorithms;
  Passion for uncovering insights through analytics, testing, and AI-driven innovation.
• Background in a data-intensive vertical (e.g., financial services, e-commerce, insurance, or SaaS) preferred.