Digital Marketing Automation, Specialist

Position Overview

John Hancock is seeking a Digital Marketing Automation Specialist to execute and optimize product and brand marketing through scalable, data‑driven automation. The role supports translating marketing strategy into high‑quality campaigns, personalized journeys, and automated digital experiences for high‑priority business initiatives, including long‑term care and broader customer engagement strategy.

• Build, test, deploy, and maintain automated product and brand marketing campaigns and journeys across email and digital channels, translating marketing requirements into workflows, segmentation, triggers, and dynamic content.
• Support audience activation and personalization using customer attributes and behavioral signals via Adobe Marketo, partnering with data and technology teams to leverage Adobe CDP, data lake inputs, and upstream systems.
• Engage rule‑based and dynamic personalization, and support testing and optimization of campaigns.
• Administer enterprise marketing automation platforms (e.g., Marketo), following defined standards, including configuration, QA, troubleshooting, and best practice application.
• Collaborate with Technology and Mar Tech teams to support integrations between marketing platforms, Salesforce (CRM), and related data feeds, ensuring reliable data flow and audience readiness.
• Deliver and maintain campaign‑level reporting across delivery, engagement, and outcome metrics, focusing on email and customer journey performance.
• Work with Analytics to validate measurement logic, identify performance trends, and recommend data‑driven optimization opportunities.
• Ensure compliance with established standards for naming, documentation, QA, privacy, compliance, and measurement while contributing to reusable assets and continuous capability improvement.
• Stay current on industry trends and best‑in‑class campaign and email experiences, sharing insights and recommendations.
• Demonstrate strong project and time‑management skills across multiple priorities.

• 3–5 years of experience in marketing automation, marketing operations, or digital marketing with end‑to‑end campaign build and execution experience.
• Hands‑on experience with Adobe Marketo, including behavior‑based workflows, segmentation, and triggered automation.
• Experience supporting Salesforce integrations or CRM‑connected marketing programs, with familiarity in database hygiene and data governance best practices.
• Strong analytical skills with experience in campaign reporting, metrics, and performance analysis, including A/B testing and continuous optimization.
• Comfort working in regulated or complex environments with strong attention to detail, process, and compliance.
• Ability to translate marketing needs into technical execution and clearly communicate across marketing, analytics, and technology teams.
• Comfort operating with ambiguity, proactively driving progress while balancing multiple stakeholder needs.

• Experience with additional Adobe products, including Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, and Adobe Analytics.
• Exposure to personalization, lifecycle marketing, and customer journey orchestration.
• Familiarity with insurance or financial services marketing, particularly product‑driven or regulated campaigns, including health or long‑term care communications.
• Experience leveraging AI‑enabled capabilities to support personalization, optimization, or operational efficiencies.
• Working knowledge of APIs, HTML, CSS, and/or Velocity scripting.
• Adobe or Marketo certifications, or demonstrated interest in pursuing certification.

Location:

Boston, Massachusetts (Hybrid). Salary range: $73,350.00 – $ USD, plus incentive programs tied to business and individual performance.

Health, dental, mental health, vision, short‑ and long‑term disability, life and AD&D insurance, adoption/surrogacy and wellness benefits, employee/family assistance plans; retirement savings plans (pension/401(k)), employer‑matching contributions; generous paid time off, statutory leaves, and other benefits.

Manulife/John Hancock is an Equal Opportunity Employer. We embrace diversity and are committed to fair recruitment, retention, advancement and compensation, administering all practices and programs without discrimination on the basis of race, ancestry, place of origin, color, ethnic origin, citizenship or religion or religious beliefs, creed, sex (including pregnancy), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

To request a reasonable accommodation in the application process, contact