Lead Digital and Technology Product Manager; Hybrid

Job Summary

You will truly straddle the strategy and execution of the customer-facing digital/technology product. You will conduct analyses of market trends, customer empathy, and internal and external data to define a differentiated product vision that delivers unique value. As a leader in the discipline, you will influence others on product design, best practices, and principles. You will drive strategy and innovation as it relates to future technology products.

This role is accountable for achieving more significant/broad business outcomes and metrics in alignment with area/enterprise goals. You will report to a senior manager, digital and technology product.

Compensation Range: $ - $. Relocation support is offered for eligible candidates.

• Lead the digital/technology product vision, strategy, and operational planning— as well as successfully execute against a variety of product initiatives across all stages of a product's lifecycle, including early product planning, customer research and validation, roadmap planning, product development sprints, piloting, gaining early adopters, product launch, metrics analysis, and post‑launch iteration.
• Define product strategy and vision and then develop a creative, high-quality, and clear product roadmap.
• Integrate usability studies, research and market analyses into product requirements to enhance user satisfaction.
• Identify objectives and key results and analyze customer feedback and usage metrics to recognize key pain points and opportunities to address.
• Gather information and data to guide build‑buy‑partner options to solve customer problems.
• Serve as the “translator” for both the customer and market, as well as internal stakeholders, including but not limited to business lines and cross‑functional teams.
• Understand how and when to leverage design thinking, UX, and other frameworks into the process for a flexible hybrid methodology that fits the team, product, and customer.
• Prioritize initiatives and get commitments from internal stakeholders using excellent communication and negotiation skills.
• Mentor and assist in the development of members of the team.

• Demonstrated experience providing customer-driven solutions, support or service.
• Specialized depth and/or breadth of expertise in digital/technology product offerings.
• Extensive knowledge and understanding of software development processes with an appreciation for maintaining a high-quality bar with low operational overhead.
• Demonstrated experience in data-driven products, data science facilitation, and iterative development life cycles to solve business problems.
• Demonstrated ability to gather information and data in build‑buy and partner options for solving customer problems.
• Demonstrated experience deriving key insights and patterns from customer interviews and using that input to clarify problem statements.

Not applicable.

Up to 10%.

Work that primarily involves sitting/standing.

We provide comprehensive medical, dental, vision, and wellbeing benefits. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays, and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email  to request a reasonable accommodation.