Digital Marketing Specialist

Title/Position:

Digital Marketing Specialist

Location:

Roxbury, MA

Reports to:

Director of Strategic CommunicationsFLSA Class, Status:

Full time/Exempt Position Grade:

Specialist Starting Salary Range:$65,000-$67,000

Date Written:

May 2026

About Horizons for Homeless Children Horizons for Homeless Children is a leading Massachusetts nonprofit dedicated to improving the lives of young children experiencing homelessness and helping families thrive. Through high-quality early education, trauma-informed care, family support, and our statewide Playspace Program, Horizons reaches hundreds of children and families each year across the Commonwealth.

We are seeking a creative, analytical, and mission-driven Digital Marketing Specialist who understands the digital landscape and how to leverage online tools and platforms to increase awareness, engagement, and fundraising performance.

Summary of Position The Digital Marketing Specialist will implement and manage digital marketing campaigns across email, paid social media, Google Ads, SEO/SEM, and web platforms. This role is ideal for someone who combines strong technical and creative skills with a data-driven mindset and understands how digital engagement supports fundraising and organizational growth.

The ideal candidate will bring experience in digital advertising, website management and optimization, analytics, email marketing, and emerging AI tools that improve campaign performance and operational efficiency.

Key Responsibilities Digital Campaign Implementation Execute integrated digital marketing campaigns across social media, email, paid advertising, and web platforms

Support fundraising, donor engagement, event promotion, volunteer recruitment, and awareness campaigns

Implement data-driven campaign strategies designed to improve engagement, reach, conversion, and ROIAssist with audience segmentation and digital outreach initiatives

Paid Advertising & Google Campaigns Develop, manage, and optimize Google Ad campaigns, including Google Grants Execute paid social media advertising campaigns across Meta, Linked In, and other relevant platforms

Monitor campaign performance and optimize targeting, messaging, budgets, and conversion rates

Conduct A/B testing to improve digital performance and fundraising outcomes

Website Management & Optimization Maintain and update website content, landing pages, and campaign materials

Improve website functionality, SEO performance, mobile responsiveness, and user experience

Monitor website analytics and recommend optimizations to increase traffic and engagement

Support digital accessibility and overall site performance

Content Creation & Email Marketing Create compelling digital content including graphics, videos, social media posts, newsletters, and fundraising appeals

Manage email marketing campaigns and audience lists

Write clear, engaging, mission-driven copy across digital platforms

Maintain content calendars and support campaign coordination

Analytics, Reporting & AI Integration Track and analyze digital performance metrics using Google Analytics, Meta Business Suite, and related tools

Generate reports on engagement, conversions, audience growth, and fundraising performance

Use AI and automation tools to improve workflow efficiency, content optimization, and digital targeting

Conduct competitor and trend analysis to inform recommendations and improvements

Starting salary range, compensation, and benefits $65,000-$67,000 is the starting salary range for this specialist role. Your starting salary will fall within that range depending on your competencies, experience, and skillset.

Your total compensation package includes the following benefits:

Health coverage options designed to be as comprehensive and affordable for you as possible, with Horizons covering between 70-75% of premiums (a value that ranges from an additional $10,000 –30,000 per year based on your enrollment choices).While you have a choice between an HMO and PPO plan for medical coverage, most employees pay $117.77 for individual, $235.54 for 2-person, or $370.44 for family coverage per biweekly paycheck and never pay more than $300 for individual or $600 for 2-person/family…