Digital Marketing Manager - Paid Social, Programmatic & Creative

Work Location:

Mount Laurel, New Jersey, United States of America

Hours:

40

Pay Details:

$91,000 - $145,600 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience  compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Marketing

Job Description:

This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations). Applicants must have authorization to work in the United States without current or future need for TD sponsorship.

For this role, TD will consider those that are outside of the specified posting locations within the US.

Department Overview:

The US Digital Marketing and Martech Transformation team is on a mission to accelerate marketing performance. As part of the Growth Marketing organization, you will join a team leading Paid Social, Programmatic, and Paid Digital Creative. This is one of several cross-functional centers of excellence responsible for delivering profitable growth across the US Bank, servicing Deposits, Lending & Credit Cards, and Commercial Banking.

Our COE of subject matter experts lead strategy and execution for Paid Social and Programmatic/Display, supported by our media agency of record. We also oversee Paid Digital Creative Strategy to turn platform and industry insights into performant ads with our creative agency. You will lead hands-on-keyboard execution on Paid Social, collaborate with our media agency on Programmatic marketing, build measurement plans to demonstrate business impact, and project manage digital creative production to maximize creative effectiveness.

Role Overview :

A successful candidate in this role will have a proven track record of scaling performance marketing using Paid Social and Programmatic, with significant hands-on-keyboard experience building conversion campaigns on Meta, and optimizing results across Meta, Programmatic, Linked In, and other paid digital channels.

You are comfortable executing and owning daily optimizations on Meta, and up to date on the latest paid social best practices. You build ad account structures and testing strategies for paid social and programmatic channels to maximize ROI. You have experience analyzing campaign, audience and creative results to inform business strategies. You understand the role that creative effectiveness plays in digital marketing performance and are comfortable leading creative feedback and strategy.

You craft compelling, insights-based presentations for senior leaders. You are excited by the ever-evolving future of digital marketing. You have a strong point of view, and a drive to leave things better than you found them. As a natural innovator and digital native, you will develop refreshing digital marketing strategies and execute comprehensive Paid Social & Programmatic campaigns to scale profitable growth.

The Digital Marketing Manager is a marketing subject matter expert that manages complex and/or high-risk projects, plans, and campaigns within the digital, social, and content marketing space. This role is primarily responsible for complex and/or high-risk internal and external consulting and advisory services for businesses or functions within own portfolio, as well as supporting capability development within the marketing space.

Depth & Scope:

* Highly seasoned professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areas

* Integrates knowledge of the enterprise sub-function's or business line's overarching strategy in developing solutions across multiple functions or…