Senior Paid Media Marketing Manager Boston, Massachusetts Senior Paid Media Marketing Manager

Description

Location:

Salem, NH

As the Senior Paid Media Manager, you will be responsible for building and executing campaigns and overseeing their performance across all global paid media channels. You'll collaborate cross-functionally with creative, content, global campaigns, and field teams to ensure campaigns are aligned with GTM priorities and deliver against pipeline goals.

• Develop and refine quarterly cross-channel paid media strategies aligned to global campaigns, regional campaigns, and field marketing initiatives
• Support quarterly media planning, allocating spend across channels and campaigns
• Monitor and track paid media pipeline targets and full-funnel KPIs

• Oversee campaign execution across Google Ads, Linked In, display and other media channels with support from external and internal teams
• Serve as the primary day-to-day agency point of contact for channel and campaign operations
• Implement A/B testing frameworks for always-on creative, audience, and landing page optimization
• Leverage AI in campaign execution to increase speed to market

• Drive pipeline attribution and conversion tracking across paid media touchpoints
• Monitor campaign performance using tools like Dreamdata, Salesforce, Power BI, and 6sense
• Collaborate with Marketing Ops and Business Insights to report campaign results for executive, cross-functional, and partner audiences

• Work closely with creative and content teams to develop high-performing ad creative and assets
• Partner with Mar Ops and Rev Ops to design holistic KPIs and reporting framework
• Mentor junior team members and contribute to internal training initiatives

• 8+ years of experience in digital marketing, with a focus on paid media strategy and execution; agency experience a bonus
• Strong hands-on experience with major ad platforms:
  Google Ads, Meta Ads, Linked In Ads, programmatic DSPs, etc. Bonus for ABM targeting platforms like 6
  
  Sense
• Deep technical and analytical skills: comfortable with large data sets, attribution modeling, using tools like Dreamdata, Salesforce/CRM, reporting/visualization tools (Looker, Power Bi)
• Strong ability to leverage AI and automation to improve performance, increase efficiency, and speed paid media campaign execution
• Proven success managing large-scale B2B campaigns across multiple platforms