Global Partner Marketing & Demand Generation Manager

Imagine being the first person to build partner marketing at Synera — a company that is rewriting how hardware gets engineered and doing all of this with AI agents as your co‑workers, not your tools. A company already trusted by BMW, Lego, Miele, and NASA. A partner ecosystem that includes AWS, Autodesk, UiPath, Capgemini, Accenture, McKinsey, and ARRK, sitting mostly untapped, waiting for someone to turn it into real pipeline and real reach.

You’ll be the first person to truly own partner marketing at Synera — turning a strong partner network into a real driver of awareness and pipeline, from scratch. Using AI agents as your default operating layer, you’ll work at the intersection of sales, product, and marketing, coordinating with our VP of Marketing Kacey, Strategic Partnerships Lead Marc, VP of Software Partnerships Andrew, and external partners across Europe, the US, and beyond.

That means planning and running partner campaigns across the full mix — webinars, events, digital, Linked In, PR, and more — while also building our partner referral channel from the ground up: defining campaign models, setting incentives, and making sure partner activity converts into pipeline and user adoption.

This is an entrepreneurial role. You set the strategy, defend it, and own the outcomes. We’re an AI‑native company and expect you to operate that way — using agents and AI tooling as your default, not as a shortcut. We give every team member access to Claude, our own platform, and a budget for whatever else moves you faster.

In 6 months:

• A scalable partner marketing framework is live, covering proactive co‑marketing for technology partnerships, dedicated programs for consulting and service provider partners, and enablement for value‑added resellers in select markets.
• A partner referral channel is defined and tracking pipeline.

In 12 months:

• Multiple strategic partners are actively co‑marketing with Synera, including Autodesk, UiPath, Capgemini, Accenture, ARRK, AWS and selected technology partners.
• Synera is leveraging co‑marketing opportunities with partner associations like VDI, NAFEMS, SAE International, and others.
• Partner channels are measurably contributing to awareness, user adoption, and lead generation.
• A partner referral program is generating predictable pipeline and contributing to ARR.

• Powerful equipment – Synera empowers its team members with the equipment they need to do their best work.
• Company offsites – Synera is a remote/hybrid company which is why it enjoys regrouping for two offsites per year.
• Company fitness & Jobrad – Healthy body, healthy mind. Synera enables its team members to keep up with their health!
• Development budget – Never stop learning:
  Synera wants its team members to grow and continuously learn new things!
• Team spirit – Synera enjoys spending time with each other and places a high value on functioning as a team – no siloes, no politics, and lots of laughs.
• Flexibility – As a remote/hybrid company, Synera offers all the flexibility of a modern company to attract exceptional talent.

If you love the creative side of marketing as much as building the structure behind it — this role was made for you.

Even if you don’t meet these criteria perfectly but believe you have lots to bring to the role, we encourage you to apply. We know it’s tough, but please keep in mind that you don’t have to match all the listed requirements exactly to be considered for this role.

Requirements:

• You’re fluent in both German and English — this role spans European and US markets, and both languages are part of your daily work.
• You’ve worked at or marketed highly complex enterprise technology, — ideally in an engineering environment.
• You bring extensive experience in B2B marketing, with a strong focus on partner or channel marketing, working with technology partners, consulting firms, or value‑added resellers.
• You resonate with Synera’s Core Values – they’re central to how we work, and we’ll explore them together in your first interview.
• You’re comfortable with ambiguity and building processes from scratch.
• You’ve run multi‑channel campaigns end‑to‑end: webinars, events, digital, Linked In, email, PR — and you care about how they look and perform, not just whether they shipped.
• You’re AI fluent, using LLMs and agentic tools in your daily work, and you can talk specifically about how it changes your output quality.
• You’re a strong communicator who can coordinate across sales, product, and external partners without losing the thread.