AI Marketing Systems Engineer

Bitsight is seeking an AI Marketing Systems Engineer to build, administer, and scale the systems that power modern marketing execution. This role sits within the Marketing organization and combines expertise in marketing technology, automation, AI, and Hub Spot administration to improve how campaigns are launched, personalized, measured, and optimized.

You’ll work hands‑on across our marketing technology stack to automate workflows, connect systems, improve data quality, and embed AI into everyday marketing operations.

• Design, build, and maintain workflows, automations, and internal tools that support marketing execution and lead management.
• Connect marketing platforms across the GTM ecosystem using APIs, integrations, middleware, and scripting.
• Identify opportunities to streamline campaign execution and eliminate manual processes.
• Balance rapid experimentation with long‑term scalability, reliability, and governance.

• Serve as a primary administrator for Hub Spot, including workflows, lifecycle stages, lead scoring, custom properties, reporting, integrations, and data governance.
• Maintain data quality standards, field mappings, attribution models, and campaign tracking frameworks.
• Troubleshoot system issues and optimize platform performance to support business objectives.

• Identify and implement high‑impact AI use cases across the marketing team.
• Build AI‑powered workflows that support:
  • Content and creative generation
  • Campaign testing and optimization
  • Audience segmentation and personalization
  • Lead routing and qualification
• Evaluate emerging AI technologies and recommend practical applications that improve marketing efficiency and performance.
• Generate analysis that provides visibility into campaign performance and funnel effectiveness.

• Ensure marketing technologies and data workflows comply with GDPR and other applicable privacy regulations by maintaining consent management processes, data governance standards, preference management, and customer data handling controls.
• Translate campaign strategies into repeatable workflows, automations, and operational systems.
• Build audience segmentation frameworks aligned to Bit Sight’s Ideal Customer Profile.
• Ensure clean, reliable data flows from marketing channels into CRM and analytics systems (Salesforce, Hub Spot, Looker, etc.).

• 5–8 years of experience in marketing operations, marketing technology, revenue operations, automation engineering, or related technical roles.
• Experience evaluating and deploying AI‑powered marketing technologies in production environments.
• Hands‑on Hub Spot administration experience, including workflows, lifecycle management, lead scoring, custom objects/properties, reporting, and integrations.
• Experience managing and optimizing CRM and marketing automation ecosystems.
• Strong understanding of workflow automation, APIs, system integrations, and data architecture.
• Experience with AI platforms and tools such as ChatGPT, Claude, Gemini, Cursor, or similar technologies.
• Proficiency in at least one scripting or programming language such as Python, JavaScript, or SQL.
• Strong analytical and problem‑solving skills with the ability to translate business requirements into scalable technical solutions.
• Excellent communication skills and the ability to collaborate across Marketing, Revenue Operations, Sales, and Technical teams.

• Hub Spot certifications and advanced platform administration experience.
• Experience integrating Hub Spot with Salesforce and other GTM platforms.
• Familiarity with automation platforms such as Workato, Zapier, Make, Tray.io, or similar technologies.
• Experience supporting ABM, demand generation, and lifecycle marketing programs.

Bitsight is proud to be an equal‑opportunity employer. We do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of gender identity, race, nationality, religion, sexual orientation, protected veteran status, or disability status.

Bitsight provides reasonable…