Sr. Global SEO​/GEO Strategist

B e the one building AI-powered experiences where they matter most. At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.

We are looking for an experienced and strategic Senior SEO & GEO Strategist to join the Web Marketing team. This role is responsible for planning, implementing, and optimizing enterprise SEO and Generative Engine Optimization (GEO) strategies that increase organic visibility, web engagement, and business impact across traditional search engines and AI-powered discovery platforms.

• Develop, manage, and execute global SEO and GEO strategies aligned to business, marketing, and pipeline growth objectives.
• Optimize content and digital experiences for traditional search engines and AI-powered discovery platforms, including ChatGPT, Gemini, Perplexity and emerging AI search experiences.
• Act as the primary liaison between web marketing teams, SEO agencies, regional stakeholders, content teams, and business leaders.
• Lead keyword, topic cluster, entity, and competitive research to identify new opportunities for growth, authority, and discoverability.
• Monitor and analyze performance across platforms including Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Conductor, and other SEO technologies.
• Produce technical SEO analyses and recommendations related to site architecture, crawlability, indexing, structured data, Core Web Vitals, and overall search performance.
• Routinely evaluate and optimize on-page SEO elements, content structure, internal linking strategies, and user engagement signals.
• Partner with Campaigns, Content and Product Marketing teams to create search-optimized and AI-friendly content that supports customer journeys and business goals.
• Refine requirements, priorities, and best practices in response to search engine algorithm changes, AI search developments, and evolving digital marketing trends.
• Develop frameworks to measure AI search visibility, citation frequency, answer engine performance, and overall GEO effectiveness.
• Build executive-level reporting and communicate strategic insights, opportunities, and recommendations to stakeholders.
• Mentor team members and serve as a subject matter expert on SEO, GEO, search trends, and digital discoverability.
• Contribute to the continuous improvement of web engagement strategies, user experience, and organic growth initiatives.

• 5+ years of experience in SEO, digital marketing, content strategy, or a related discipline, preferably within a SaaS or technology organization.
• Deep expertise in technical SEO, on-page optimization, content strategy, keyword research, analytics, and search performance measurement.
• Strong understanding of Generative Engine Optimization (GEO), AI-powered search experiences, and emerging search technologies.
• Hands‑on experience with Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Scalenut, Screaming Frog, or similar enterprise SEO platforms.
• Working knowledge of HTML, CSS, website architecture, and technical SEO best practices.
• Proven ability to independently identify opportunities, solve complex problems, and drive strategic recommendations.
• Strong analytical skills with the ability to translate data into actionable business insights.
• Experience influencing cross-functional stakeholders and driving alignment across global teams.
• Excellent communication, presentation, and stakeholder management skills.
• Highly organized with strong attention to detail and a commitment to excellence.
• Passionate about staying ahead of industry trends, search innovation, and AI-driven discovery experiences.
• Demonstrated ability to balance strategic thinking with hands‑on execution in a fast-paced environment.

Market‑competitive salary with an anticipated base compensation range of $ – $. Actual salaries will vary based on experience, qualifications, and location. The role may also be eligible for commission or performance-based bonus…