Senior Director, Digital & Omnichannel Strategy

Senior Director, Digital & Omnichannel Strategy

Hybrid / Boston, MA (United States)

Spring Works Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors.

We developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and the first and only FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1-PN).

At Spring Works, we are committed to finding answers people with rare tumors need. We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work. We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for.

The Senior Director, Digital & Omnichannel Strategy is a critical leadership role within the US Rare Tumors Commercial organization, accountable for delivering data-driven, customer-centric engagement across a portfolio of three brands.

This leader sits at the intersection of brand strategy, customer experience, and digital innovation, translating business objectives into orchestrated, AI-enabled omnichannel strategies across HCP and patient audiences. They ensure all touchpoints deliver connected, measurable, and high-impact experiences aligned to brand priorities and customer needs.

As a member of the US Rare Tumors Marketing Leadership Team, reporting to the VP of Marketing, this role serves as the omnichannel architect for the portfolio—driving launch excellence, accelerating speed-to-market, and scaling capabilities through close partnership with Brand, Sales, Medical, Market Access, IT, Data & Analytics, and agency partners.

This role will be required to work onsite 3 days a week or more as business needs require.

• Serve as the strategic omnichannel lead, translating brand objectives into integrated HCP and patient engagement strategies
• Act as the digital experience architect, guiding teams on journey design, channel mix, and content sequencing
• Define and evolve omnichannel roadmaps aligned to portfolio priorities and go-to-market strategy
• Ensure strategies are customer-centric, insight-driven, and tied to measurable business outcomes
• Translate brand positioning and assets into end-to-end omnichannel launch plans (segmentation, journeys, channel mix, content sequencing)
• Ensure all touchpoints—from unbranded awareness to branded conversion—are aligned, connected, compliant, and measurable
• Design journeys that accelerate adoption and create seamless experiences across field, digital, and media channels
• Partner with Brand teams to align engagement strategy with customer needs and market dynamics
• Design engagement strategies leveraging next-best-action to optimize channel, content, cadence, and targeting
• Enable shift from campaigns to always-on, personalized omnichannel engagement
• Identify and scale opportunities to apply AI, advanced analytics, and emerging capabilities
• Drive innovation in content activation and customer orchestration at scale
• Ensure measurement readiness (tagging, tracking, analytics) from planning through execution
• Partner with Data & Analytics and IT to enable data integration, activation, and performance visibility
• Define KPIs, dashboards, and test-and-learn frameworks to continuously optimize engagement
• Drive accountability for performance, ROI, and continuous improvement
• Lead cross-functional execution across Marketing, Field, Medical, Market Access, IT, and agencies
• Establish efficient processes, governance, and ways of working to improve speed-to-market
• Manage agency and partner ecosystems across media, content, and digital execution
• Serve as a trusted advisor to senior leadership on omnichannel strategy and transformation
• Scale repeatable frameworks and best practices across brands and launches
• Stay ahead of digital, AI, and omnichannel trends (personalization, SEO/GEO, emerging…