Senior Digital Marketing Manager

Senior Digital Marketing Manager

Reports to VP, Growth Marketing

While proximity to Tampa is preferred to support a hybrid schedule in our Tampa Center of Excellence, we’re open to remote candidates who can support the Eastern Time Zone.

• Strategize, develop, execute, optimize, and report on integrated digital marketing campaigns across multiple channels, including paid social, SEM, display, video, website, organic social, and account-based/programmatic platforms such as 6sense.
• Own campaign optimization end-to-end, using testing, keyword analysis, bid strategy, audience targeting, landing page iteration, and channel-specific performance data to improve efficiency, conversion, and lead quality.
• Manage paid media budgets with a focus on ROI, pipeline contribution, lead volume, and overall quality.
• Partner closely with growth marketing, marketing operations, and design to build and improve landing pages, creative assets, and campaign experiences that drive stronger performance.
• Write and refine digital ad and social copy, testing messaging variations across channels such as Google Ads, Linked In, G2, Reddit, and emerging platforms to identify what resonates and converts.
• Translate campaign performance into clear, actionable reporting for a range of stakeholders, using data to surface insights, guide decisions, and continuously improve results.
• Stay current on market shifts, audience behavior, and industry trends, and bring forward new ideas, channels, and technologies that can create a competitive advantage.
• Serve as a visible leader who sets a high bar for execution, models accountability, and helps foster a culture aligned to Deepwatch’s Core Values.
• Embody Deepwatch’s Leadership Attributes through ownership, strong judgment, trusted partnership, commitment to results, and a willingness to challenge constructively and commit as a team.

• Bring 7+ years of experience building and executing digital marketing programs in a B2B enterprise environment.
• Have hands-on experience managing website content and working knowledge of HTML.
• Demonstrate strong communication skills, sound judgment, and consistent attention to detail.
• Bring direct experience with paid digital channels, particularly Google Ads and Linked In Campaign Manager.
• Be fluent in testing, measurement, and performance analysis, with the ability to use data to evaluate ROI and improve strategy over time.
• Have experience working across the modern digital marketing and demand generation stack, including marketing automation, lead scoring, ABM, analytics, and campaign execution tools such as:
  Hub Spot
  , Linked In Campaign Manager
  , 6sense
  , Zoom Info
  , Google Ads (Search, Display, and Video),
  Google Analytics
  , Word Press
  , Google Tag Manager

The anticipated salary range for this role is $131,00 - $161,000 + bonus + stock options + benefits. Actual compensation may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level.

This position will have access to customer data and as such is subject to International Traffic in Arms Regulations (ITAR). Upon application, candidates will be asked to confirm that they are a U.S. Person as defined by the following:

• A citizen of the U.S.;
• A lawful permanent resident of the United States;
• A person admitted to the United States as a refugee; or
• A person that has been granted asylum by the United States government.

The intent of this requirement is not to verify employment eligibility overall, but to ensure compliance with import/export regulations. If you do not meet these requirements, we encourage you to apply for other open roles s information will be verified upon offer of employment.

• Medical, dental, vision, and disability insurance
• Flexible Time Off (FTO), 12 company holidays, sick leave and 8-Weeks Paid Parental Leave
• Unique professional development benefits with Annual “development dollars” to support our people growth and development
• Wellness contests and monthly educational programs
• 401(K) retirement program

Learn more here:
Deepw…