Associate Director, Search Engine Optimization

Freelance Associate Director Of Search Engine Optimization

As a Freelance Associate Director of Search Engine Optimization, you'll analyze search data to provide tremendous insights into the motivations of consumers, leading a team that's on the cutting edge of search technology and search engine marketing strategies.

Day to day, your responsibilities will include:

• Clearly and convincingly presenting search engine optimization capabilities to clients and best practices to internal teams
• Developing and presenting proposals and recommended tactics to clients and working with Managers and Supervisors to present all client deliverables
• Leading process improvement efforts
• Developing or approving all scopes of work that include search engine optimization
• Ensuring excellence and accuracy in all client deliverables
• Collaborating with Delivery Managers on project timelines and with Staffing on resource needs
• Developing and maintaining high-quality talent

Qualifications:

• A four-year degree in marketing, computer science or a related field
• 6+ years of combined experience in search engine optimization, project management or account management
• Proven leadership skills and prior experience managing a team
• Experience scoping projects, providing forecasts and driving ongoing process improvement
• Strong analytical and problem solving skills and a knack for details
• Ability to manage and prioritize multiple projects simultaneously and make smart, fast decisions
• Knowledge of HTML, JavaScript, and CSS
• Outstanding leadership and people management skills
• Stellar communication and presentation skills you're poised, articulate and convincing
• Proactive in anticipating client needs and shape forward-thinking, value-add initiatives that align search strategies with business priorities
• Experience in developing strategies that help position brands into the forefront of AI search through structured data, content alignment, and competitive insights
• Proven success in improving local visibility by optimizing localized content and on-site experiences to drive location-specific engagement & conversion
• Willingness to travel as needed you're open to new places, new faces and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALLE, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Digitas is an equal opportunity employer.