Associate Director, Digital Marketing - HCP

General Summary

• Develop and execute digital marketing strategies to enhance engagement and communication with healthcare professionals (HCPs) within the US Kidney Business Unit.
• Create and implement omnichannel communication journeys, execute non-personal promotion (NPP), and leverage search and AI strategies.
• Serve as the Legal and Regulatory HCP Digital lead to ensure compliance with regulatory and compliance standards.

• Develop and execute HCP digital marketing strategies, including content creation and omnichannel communication journeys;
• Lead NPP execution (CRM, automated engagement tactics, banner ads, and website content);
• Implement and optimize search, AI, and predictive analytics strategies to improve targeting and personalization;
• Collaborate cross-functionally (marketing, IT, analytics, insights, compliance);
• Define/oversee digital measurement frameworks; build performance dashboards; translate analytics into actionable insights and next-best-action strategies;
• Stay current on industry trends and best practices in HCP engagement and regulatory compliance;
• Ensure all digital marketing activities comply with regulatory and compliance standards;

• Digital marketing expertise (content creation, omnichannel, NPP)
• Experience with CRM systems, real-time engagement (RTE) tools, banner ads, and website content management
• Proficiency in search and AI strategies
• Strong project management
• Strong analytical skills and data-driven insights
• Excellent communication and collaboration
• Knowledge of pharmaceutical regulatory and compliance standards

• Bachelor’s degree in Marketing, Business, or related field (advanced degree preferred)
• 7+ years digital marketing experience with a focus on HCP engagement in pharma/healthcare
• Proven track record developing/executing digital marketing strategies and campaigns

• Pay range: $162,800 - $244,200
• Eligible for annual bonus and annual equity awards