Marketing Technology-Senior Product Manager

The role is responsible for driving the vision, strategy, and execution of high business impact enterprise digital products and content management initiatives that enhance user experience across Generac’s business lines.

The Marketing Technology – Senior Product Manager requires the ability to lead and influence large-scale initiatives with deep knowledge of digital platforms and content management systems. Strong credibility and communication with senior level leaders (Director+). Strong data analysis and interpretation to drive critical product decisions.

• Product/Martech Ownership:
  Driving the roadmap and establishing the business requirements for CRM-related initiatives, such as single view of the consumer and capabilities to support omnichannel campaign orchestration and the company’s personalization transformation. Stay current on new product features for existing martech platforms and lead change management and adoption.
• Prioritize & Document Use Cases and Features:
  Partner with the Senior Director of CRM and Consumer Strategy and other marketing leaders to identify, document, and prioritize critical use cases that require new capabilities. Identify needs and pain points of users and translate them into detailed user stories in Jira that capture the business objective, needs, and can be understood by IT as part of the PI Planning process for marketing.
• Cross-Functional Leadership:
  Collaborate with internal teams (e.g., IT, Marketing Analytics, Marketing Automation) and external vendors to proactively deliver seamless, data-driven consumer experiences. Provide solutions to issues in creative and effective ways.
• Voice of the Customer:
  Champion the customer perspective in all CRM initiatives, ensuring solutions are intuitive, personalized, and impactful.

• Bachelor’s degree in business, computer science, marketing, or related field; or equivalent knowledge.
• 8+ years of experience in digital product management or marketing technology, preferably in a consumer-focused industry.
• Proven success working on large scale data initiatives, like CDP and MDM.
• Passion for creating exceptional user experiences.
• Excellent analytical, problem solving, negotiation, and decision making skills.
• Excellent communication and stakeholder management skills. Ability to explain technical solutions in a simple way for non-technical partners.
• Strong technical skills and experience working with IT in an agile environment.

• Familiarity with Salesforce products and data privacy regulations (e.g., GDPR, CCPA) is a plus.
• Hands on experience with responsible adoption of AI and GenAI agents and solutions.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.