Director, Field Technology

Job Description

General

Summary:

Vertex is seeking an experienced and strategic leader for the US Commercial Field Technology / CRM team. The Director, Field Technology is responsible for setting the strategy and leading execution for CRM and US commercial field technology enablement. This role ensures commercial field teams are equipped with effective, scalable technology that drives engagement, productivity, and decision-making.

This leader will play a critical role in shaping and operating integrated technology and data solutions for the field
, connecting business needs with CRM capabilities, processes, & governance. The role requires deep expertise in commercial systems leadership, CRM adjacent field operations processes and tools, CRM data and integrations strategy, and direct field force support.

This role reports to the Senior Director, Customer Data & Field Technology in the Commercial Operations & Insights Analytics department.

Key

Duties and Responsibilities:

• Partner closely with Business Units, Leadership Teams, Information Technology (DTE), Insights & Analytics, and IC & Sales Planning to lead CRM initiatives, innovation, processes, and new ways of working.
• Advise and guide on best-in-class CRM model, processes, capabilities, and strategic optimization. Collaborate as a CRM Subject Matter Expert with business unit leadership, peers, and their respective teams to ensure the CRM system supports unique business needs and delivers differentiating business value.
• Bring deep experience in advanced CRM capabilities, Intelligent and Agentic CRM opportunities, and optimization to enhance commercialization excellence.
• Define and lead a comprehensive US Commercial CRM strategy and roadmap, that supports enterprise strategy, business objectives, data strategy, and enhanced customer engagement.
• Develop and implement a sustainable prioritization model for CRM initiatives across Business Units to support efficient resource allocation, zero defect execution, and rapid time to value.
• Oversee the end-to-end CRM lifecycle and ensure activation of fit-for-purpose CRM capabilities for optimized field engagement, task management, target management, integrations, etc.
• Oversee the US Commercial CRM migration in collaboration with Information Technology team (DTE), ensuring excellence in planning, execution, and change management.
• Implement and enforce project management standards for the CRM Field Technology team ensuring repeatable and consistent delivery of high-quality outcomes on business priorities.
• Ensure CRM functionality is aligned with business unit goals to maximize impact across sales and marketing.
• Collaborate with cross-functional teams, including field operations (IC/Sales Planning, Field Analytics), Sales, and Marketing to ensure seamless integration of CRM strategies across departments.
• Oversee optimized CRM pull through of IC and sales planning processes, field analytics, sampling, spend transparency, and consent management, bringing experience in how to optimally operationalize each of these domains.
• Represent the value of the CRM system within the organization to leadership teams and govern the process to address stakeholder concerns related to CRM systems or processes ensuring strategic, permanent, and scalable solutions are achieved.
• Establish SOPs and structured team processes to support execution, user support, and operational excellence.
• Lead and develop a high-performing CRM Field Technology team, fostering a culture of accountability, quality, collaboration, operational excellence, and continuous improvement.
• Guide team prioritization, resource allocation, clear roles/responsibilities, and workload management/sustainability, mentoring and developing a high performing team equipped with clear processes and efficiency tools.

Knowledge and

Skills:

• Deep experience implementing and running technology adoption and optimization across Commercial systems, specifically for CRM
• Experience managing vendors, contingent workers, & budgets
• Deep knowledge of business processes and operations within a commercial biopharma environment
• Exceptional stakeholder management, communication, problem-solving, and presentation…