Marketing Performance Analyst

POSITION SUMMARY:

*** Health System is seeking a skilled and detail-oriented Temporary Marketing Performance Analyst to support our Marketing and Communications team for a 6-month engagement. This role will provide continuity across website analytics, search engine optimization (SEO), campaign tracking, and location management across our 2 core websites.
The ideal candidate is a self-directed digital analytics professional who can step in quickly, manage ongoing workflows independently, and collaborate effectively with internal teams. This is a hands-on, execution-focused role.
This is a temporary, contract position for a period of 6 months.

ESSENTIAL RESPONSIBILITIES / DUTIES:

Quarterly Reporting
" Produce quarterly performance reports that translate data into clear narratives for internal stakeholders
" Collaborate with counterparts across marketing and communications channels to represent the full Product of impact
" Compile quantitative data and project summaries that demonstrate the impact of Marketing and Communications initiatives
" Build and publish the quarterly reporting webpage, supporting email, and Tableau dashboards
" Manage the approvals process to ensure timely and accurate distribution
Website Analytics
" Monitor performance across both sites on a regular basis, proactively surfacing issues, wins, and optimization opportunities
" Configure custom event tracking and UTM parameters to ensure clean, reliable data collection
" Build team capacity by training members on analytics tools and UTM creation best practices
" Deliver regular data pulls and ad hoc analysis that inform content and campaign decisions
" Create and maintain dashboards for clinical teams and lead ad-hoc analysis meetings with stakeholders
Conversion Rate Optimization
" Tableau dashboard design, creation, and reconciliation for data visualization of patient journey
" Ensure accurate, reliable data flows from available databases to support downstream reporting and analysis
" Use data visualization in Tableau to proactively communicate marketing campaign successes, areas for improvement, and create patient journey mapping
" Work internally and across teams to ensure data is useful and informing daily work
Campaign Tracking
" Ensure every campaign launches with clean, consistent tracking in place and UTM codes aligned across all channels and teams
" Serve as a cross-departmental resource for tracking standards, helping teams set up campaigns for accurate measurement
SEO
" Strengthen organic search performance through keyword research, rank monitoring, and schema improvements
" Ensure web content is positioned for discoverability by maintaining an updated, well-structured SEO foundation
" Contribute to LLM and AI search readiness by feeding our enterprise AI platform with relevant terms and capturing learnings over time
" Support platform management across SEO tools
Local SEO
" Maintain the integrity and accuracy of location data across all listings, resolving duplicates, broken links, and outdated information
" Drive location optimization initiatives including naming convention consistency and license management
Your Chance To Be Part of a Team That is Making a Difference
This is a unique opportunity to join a growing and dynamic Marketing and Communications team that is making a difference in the lives of our patients and community members. We re looking for a team player who wants to be part of our mission to boldly transform health care through a focus on health equity, diversity and inclusion, and putting the patient at the center of all we do.

We offer our employees an array of wellbeing services, competitive pay, and a wide range of benefits, including a free health care plan for employees and their family members who choose to receive their care at

EDUCATION:
Bachelor's degree (required)

EXPERIENCE:

" 5+ years of experience in web analytics, campaign reporting, and SEO
" 1 2 years of experience with AEO and GEO or demonstrated knowledge of optimizing content for AI-driven search experiences such as Google AI Overviews, ChatGPT, or Claude
" Preference given toward candidates with agency experience and healthcare experience, or similarly regulated industry
KNOWLEDGE, SKILLS & ABILITIES (KSA):
" Proficiency in web analytics platforms, including Piwik, Google Analytics, and Google Search Console
"

Experience with SEO tools such as SEMrush
" Familiarity with Yext or similar location/reputation management platforms
"

Experience with data visualization tools (Tableau, Looker, or Power BI) a plus
" Strong analytical skills with the ability to translate data into clear, actionable insights
" Solid understanding of UTM parameters, campaign tracking, and digital reporting workflows
" Excellent organizational and communication skills
" Ability to work independently, manage multiple priorities, and meet deadlines
" Proactive and self-motivated, with strong attention to detail
" Experience in healthcare or a similarly regulated industry is a plus