CRM permance marketing manager

About ABC Labs

Reserve is a cryptocurrency project. We want money that doesn’t inflate like USD, but isn’t volatile like Bitcoin. We believe the global reserve currency should be an index of the world’s assets: stocks, bonds, gold, real estate, and more. That’s the ultimate purpose of the Reserve protocol, which lets anyone create a new currency backed 1:1 by a collection of tokenized assets.

ABC Labs contributes to the development of the Reserve protocol and helps to support and grow the Reserve ecosystem.

You have 4-6 years of experience in CRM and performance marketing, specifically in paid social, search, display, and DOOH. You have successfully managed and optimized 100k+ ad budgets for tech, fintech, or crypto brands. You’re data-driven and ROI-focused, with a deep understanding of CAC, LTV, attribution models, and analytics. You have a proven track record of running and optimizing campaigns across Meta, Google, X/Twitter, Reddit, and programmatic display networks.

You have experience managing DOOH (Digital Out-of-Home) campaigns, including placements in niche locations. You have experience monitoring and tracking all stages of the sales and marketing funnel. Crypto, fintech, or tech experience preferred—or at least a strong interest in learning about the space. Proficient project management and CRM skills utilizing tools like Hubspot and/or  Located in NY or CA.

• Develop and execute a multi-channel paid marketing strategy to drive awareness, engagement, and conversions.
• Manage and optimize paid campaigns across Google Ads, Meta, X/Twitter, Reddit, You Tube, display, and DOOH.
• Test and iterate ad creatives to drive engagement and optimize conversion rates.
• Oversee media buying and work with external agencies or vendors for DOOH and programmatic display.
• Set up, track, and optimize full-funnel performance metrics, from awareness to acquisition.
• A/B test landing pages and creatives to optimize conversions.
• Collaborate with the content and design team to create high-performing ad creatives.
• Develop audience segmentation strategies to refine targeting and improve efficiency.
• Stay ahead of industry trends, algorithm updates, and new ad tech developments.

• Strong expertise in Google Ads, Meta Ads, Twitter Ads, Reddit Ads, and DSPs.
• Deep understanding of web analytics, conversion tracking, and attribution modeling.
• Experience working with Google Tag Manager, GA4, Looker, or similar tools.
• Experience managing DOOH campaigns and understanding their impact on digital marketing.
• Experience with crypto, fintech, or high-growth tech startups preferred.

• Do something meaningful; be part of the future of stable money, helping people around the world access a safe and transparent financial system.
• Fast moving, challenging and unique business problems.
• Competitive salary + token grant.
• Significant funding and a long financial runway.
• Purpose:
  
  ABC Labs helps people beat hyperinflation, and aims to eradicate it entirely.