GenAI Creative Specialist

GenAI Creative Specialist

Our client, a Mass Media and Entertainment company, is looking for a GenAI Creative Specialist for their San Francisco, CA/Burbank, CA/Boston, MA/Hybrid location.

• Hands-on GenAI creative production
• Lead production of text-to-video, image-to-video, and text-to-image tools to rapidly create and iterate on assets for major campaigns
• Generate short-form video ads (6–30s) end-to-end (primarily in Runway) and produce static ads/variants for testing
• Generate structured variations across hooks, pacing, and visuals
• Translate creative briefs and hook ideas into mobile-first concepts optimized for feed placements
• Iterate creative based on performance signals such as IPMs, CTR, CPI, and ROAS
• Frameworks & output scaling
• Maintain organized output management (iteration tracking, file naming/versioning, exports, and handoff-ready packages)
• Develop and maintain a library of reusable prompt frameworks (hook styles, visual treatments, camera language, pacing, character/style consistency)
• Continuously refine workflows to improve speed, volume, repeatability, and quality
• Share learnings and frameworks with the broader GenAI innovation pod through documentation and examples
• Participate in creative reviews with a performance-first mindset
• Ensure creative quality
• Curate and refine GenAI outputs to meet quality bars for clarity, readability, and thumbstop impact
• Ensure outputs stay on-brand and align to responsible AI guardrails

• Familiarity and comfortability with Gen AI tools
• 1+ year; curiosity around GenAI use cases and flexibility with which AI tools you are comfortable using.
• Experience building marketing creatives
• 1+ years; portfolios are a big plus. Experience utilizing GenAI to create marketing materials that will perform well in a UA capacity is a massive bonus.
• Creative production and postproduction skills
• 3+ years; experience using After Effects, Cap Cut, Photoshop, etc. Ability to edit and manipulate creative inputs to translate to marketing materials. Familiarity with ticketing systems such as Asana or Jira.
• Nice to have skills / preferred requirements:
• Bonus for mobile UA ad creative (short-form video and statics).
• Mobile gaming experience.
• Passion for other client IP.
• Soft skills:
• Manages outputs in an organized way, including iteration tracking, naming/versioning, exports, and handoff-ready files
• Mobile game experience: background in performance creative / mobile UA ad creation
• Creative technologist mindset with strong visual instincts and comfort experimenting across tools/workflows
• Collaborative, lowego teammate who thrives in fast-moving, experimental environments
• Passionate about games
• Passionate about Game of Thrones/House of the Dragon.
• Technology requirements:
• Hands-on experience creating short-form video and static images using generative AI tools (Runway preferred).
• Advanced prompt engineering: able to build and maintain a library of reusable prompt structures, seeds, and style/model configurations to deliver consistent, on-brand outputs at scale
• Performance-driven mindset: comfortable using CTR, IPM, CPI, and ROAS to guide iteration and generate structured creative variations
• High-volume, fast-iteration work style: enjoys rapid testing, learning loops, and continuous improvement over polish
• Familiarity with multiple GenAI tools beyond Runway (e.g., Sora) and knowing when to use which
• Strong portfolio/reel showcasing mastery and creative integration of Generative AI content into finished campaigns.
• Story behind the need – business group & key projects:
• Team culture/work environment:
  We have a tight-knit, performance-driven, creative, and supportive team with a startup mindset.
• Key projects:
  Focus will be Game of Thrones Dragonfire.
• Years experience: 3+ years in a creative production role (motion / editing / design / content creation), with 1+ year using GenAI tools in a professional or production setting
• 1+ year of mobile gaming & mobile gaming marketing experience.

• Health benefits
• Referral program
• Excellent growth and advancement opportunities