Web Experience & Operations Manager Job Boston area,Massachusetts USA,IT/Tech

We look at our global digital footprint not as a collection of static web pages, but as a dynamic growth engine that requires continuous iteration, precision tuning, and visionary leadership
As our Manager of Web Experience, you will approach the website with the exact mindset of a software product owner: balancing a high-impact roadmap, navigating competing stakeholder priorities with sharp judgment, and maintaining an uncompromising standard for execution quality
Your ultimate end goal is to craft a seamless digital journey that transforms casual visitors into highly qualified pipeline and closed won deals
This isn't a passive webmaster or routine ticketing role
We are looking for a highly analytical builder who can establish a clear digital vision, diagnose hidden performance bottlenecks, and rapidly prototype web upgrades using a modern stack of front-end tech, experimentation platforms, and behavioral analytics
While you will inherit a mature enterprise ecosystem running on Adobe Experience Manager (AEM) with Edge Delivery Services, you will have the unique opportunity to build a team of high-performing individuals responsible for everything from foundational technical governance and global discoverability to cutting-edge user experience and conversion optimization
Team Leadership and Growth
Build the Squad:
Direct the hiring, onboarding, and professional development of a specialized team covering front-end development and web operations to scale in-house production capabilities
Agency Management:
Act as the strategic product owner for external development resources and specialized SEO consultants, keeping projects on time, on budget, and up to enterprise-level quality standards
Web Performance, Optimization, and Analytics:
Architect the Testing Culture:
Design and execute complex A/B testing and personalization strategies using Adobe Target to serve tailored site versions and scientifically improve conversion rates across the buyer journey
Uncover Actionable Insights:
Monitor website traffic and user behavior through Adobe Customer Journey Analytics, conducting weekly reporting and ad-hoc analysis to identify trends, performance dips, or attribution anomalies
Website Content Management and Operations:
Drive Next-Gen Content Lifecycle:
Manage the end-to-end content lifecycle by authoring and updating our Adobe Experience Manager CMS with Edge Delivery Services, serving as the primary architect of the content hierarchy
Launch High-Impact Campaigns:
Partner with demand generation and product marketing to execute new microsite requests and landing pages to support quarterly promotions
Agile Backlog Grooming:
Manage intake and execution of requests from Product, Customer, and Field Marketing teams via Asana and Jira, acting as the primary gatekeeper to ensure timely delivery without compromising site health
SEO/GEO Strategy and Technical Governance:
Search and Generative Optimization:
Collaborate with external partners to align on keyword strategies and aggressively resolve technical issues to optimize for traditional and AI search engines
Scale Global Reach:
Manage global website translations via proxy platforms like Smartling GDN, ensuring strict adherence to translation glossaries and compliance across localized regions
Privacy by Design:
Maintain website infrastructure by overseeing accurate cookie consent classification through Osano or One Trust to ensure GDPR and CCPA compliance

Benefits

Competitive compensation
Retirement plans
Great health benefits for employees and their families
Company paid life and income protection
Structured professional development and career advancement programs
Generous paid time off
Parental leave
Wellness programs
Hybrid work and flexible schedules

Project Management:
Strong project management skills, with proficiency in ticketing and workflow tools such as Jira and Asana to manage cross-functional requests and development escalations
Data Literacy:
Proficiency in web analytics and heat mapping platforms to analyze user behavior, traffic trends, and session recordings for actionable insights
Experimentation Native:
Strong proficiency in A/B testing and personalization tools, with a proven track record of designing and executing experiments to drive conversion optimization
Technical Translator:
Strong understanding of web development languages (HTML/CSS/JavaScript) to effectively communicate with development teams regarding UAT, technical debt, and bug reporting
B2B SaaS Track Record: 8+ years of experience in web operations, conversion rate optimization, or digital marketing operations in a high-growth B2B SaaS environment with 2+ years of people management
AEM Mastery:
Deep expertise in Adobe Experience Manager, with a proven history of authoring and managing pages in enterprise or headless environments
Experience managing website localization and translation workflows, specifically using proxy platforms and maintaining global translation glossaries
Familiarity with web infrastructure and performance…