Manager - Digital Marketing Analytics

About Simpli Safe

We're a high-tech home security company that's passionate about protecting the life you've built and our mission of keeping Every Home Secure. And we've created a culture here that cares just as deeply about the career you're building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect.

We don't just want you to work here. We want you to grow and thrive here. We're embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday, Wednesday, or Thursday - working together in person and choosing where they work for the remainder of the week.

We all benefit from flexibility and get to use the best of both worlds to get our work done.

The Simpli Safe Growth Analytics team is looking for a Manager to join our analytics team supporting paid Social, Display, SEM/VBB, and our agency partnership. This role sits within Performance Marketing Analytics and serves as an analytics partner to Marketing's digital acquisition team. This role will report to the Sr. Manager of Performance Marketing Analytics. This is a unique opportunity to join a rapidly evolving team.

You will own analytics for your channel(s), partner directly with Marketing, and share accountability not just for the accuracy of the reporting but for whether digital acquisition performance actually improves. You will help define the KPIs that matter across paid digital channels, build the forecasts for them, and help originate the experimentation needed to beat those forecasts - all to the standards set by the team's Experimentation Center of Excellence (CoE).

• Own the KPI lifecycle for the digital channel performance you support: define the right KPIs at the channel level, build and maintain the forecasts for them, and develop a deep understanding of what drives them
• Serve as an analytics partner to Marketing's digital acquisition stakeholders - owning your channel relationships end-to-end rather than fielding ad hoc requests, and being measured against Marketing's business objectives rather than delivery volume
• Originate and drive experimentation aimed at beating forecast , to the standards and methodology set by the Experimentation CoE - partnering with Marketing to identify test ideas and ensuring rigorous setup and measurement so the business can trust the read
• Get close enough to how each digital channel actually runs - the platforms, the agency relationship, the day-to-day mechanics - to spot risks and opportunities Marketing can't see from the inside, and bring recommendations forward before they ask
• Share accountability with Marketing for the business results, not just the integrity of the analysis - success is measured by whether digital acquisition performance improves, not just whether the reporting is right
• Help steward the datasets underlying digital channel KPIs, and use AI tools and automation to eliminate as much manual reporting and one-off analysis as possible - reinvesting that time into the work above

• BS in a quantitative field or equivalent experience (Marketing Analytics, Computer Science, Statistics, Mathematics, Finance, or related field)
• 5+ years of equivalent experience
• Strong technical skills, including experience with query and data visualization tools
• SQL and Excel are core requirements; experience with Hex, Tableau or programming languages (Python, R, etc.) is a plus
• Experience with digital marketing analytics and paid media platforms (e.g.,…