SEO & Content Specialist​/Strategist

Overview Placement Type:

Permanent

$75, Salary

Sep 21, 2026

Our client, a prominent consumer platform operating in a dynamic digital space, is partnering with Aquent to navigate a pivotal chapter of brand transformation. Dedicated to connecting individuals and fostering meaningful experiences, this platform is at the forefront of digital innovation, impacting how millions discover and engage with its mission. This is an unparalleled opportunity to directly shape the future of organic content and search discoverability for a leading digital platform, making a tangible difference in the lives of its users.

Are you a builder who thrives on seeing your work directly impact organic visibility and audience engagement? We are seeking a highly skilled and proactive individual to own the end-to-end execution of the organic content engine. In this vital role, you will be instrumental in expanding the brand's presence across traditional search and the rapidly evolving landscape of AI-powered discovery surfaces.

You will directly contribute to the platform's mission and growth, driving measurable results from day one. If you are ready to ship, iterate, and innovate, you will find an exciting challenge and significant influence here, connecting users with meaningful experiences.

• Edit HTML and content management system templates directly to implement on-page best practices, including title tags, meta descriptions, header hierarchy (H1-H3), schema and structured data, internal linking, image alt text, and clean URL structures.
• Conduct routine technical health checks (crawlability, indexation, page speed basics, broken links, redirects) and either resolve issues or coordinate fixes with relevant teams.
• Maintain owned digital properties, ensuring HTML is clean, semantic, and ready for deployment.
• Implement structured data, schema markup, and entity tagging to ensure search engines and AI answer engines can accurately read and cite content.
• Write, edit, and publish organic content - including blog posts, landing pages, FAQs, category pages, and pillar hubs - aligned with defined content pillars and audience segments.
• Directly publish content when speed, brand voice, or judgment require immediate action, demonstrating your dual expertise as a writer and strategist.
• Contribute to and help maintain the editorial calendar across owned channels, ensuring alignment with brand campaigns, product launches, and cultural moments.
• Identify content gaps, refresh opportunities, and topical authority angles, transforming these insights into published assets.
• Develop entity-driven content strategies that provide AI systems with clear, authoritative, structured answers, positioning the platform as a primary source.
• Execute keyword research, intent expansion, and competitive discovery analysis using leading analytics and platforms to inform content and on-page decisions.
• Structure content and markup to achieve optimal visibility on AI-powered discovery surfaces, including AI Overviews, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
• Increase brand presence across leading generative AI platforms and emerging LLM-powered discovery surfaces, utilizing clear, extractable, citation-ready formatting.
• Stay current on emerging discoverability tactics and provide practical, tested recommendations to the team.
• Serve as the day-to-day point of contact for external agency and freelance partners supporting content, search optimization, and production work.
• Manage deliverable timelines, feedback loops, and quality checks for agency-produced content and search optimization work, upholding standards for scope, brief, and quality.
• Leverage external expertise strategically while maintaining a deep, hands-on understanding of the work.
• Track and report on key performance indicators (KPIs) such as organic traffic, rankings, indexation, engagement, and AI-search visibility on a weekly and monthly cadence.
• Translate performance data into actionable next-cycle priorities, flagging risks early and routing them to the appropriate internal teams.
• Collaborate with Creative, Brand, Product, Legal, and other marketing functions to ensure content and on-page changes are delivered on schedule and on-brand.
• Support ad hoc organic growth initiatives, such as reputation and review monitoring, as directed.

• 2 to 7+ years of hands-on experience in organic growth, content, and search optimization roles at a consumer brand or agency serving consumer brands, with published work and measurable results.
• Working fluency in HTML and CSS, enabling direct on-page optimization edits within a content management system without developer intervention.
• Strong grasp of traditional search optimization fundamentals: on-page optimization, keyword research, internal linking, and technical basics (crawlability, indexation, page speed, structured data).
• Exceptional writing and editing skills, with the ability to adapt tone and format across…