Service Designer

At IBM Consulting UK Future Now, you’ll build a career at the forefront of hybrid cloud and AI, working with leading clients across the public and private sectors.

You’ll collaborate with top industry professionals, gain hands on experience with cutting edge technologies, and deliver solutions that create real business impact. From day one, you’ll work on meaningful, high profile programmes that stretch your skills and accelerate your growth.

We invest heavily in you-supporting continuous learning, in demand skills development, and long term career progression. You’ll thrive in a flexible, inclusive environment that values curiosity, encourages reinvention, and recognises what makes you unique.

We offer:

• Tools and policies to support your work-life balance from flexible working approaches, sabbatical programs, paid paternity leave, maternity leave and an innovative maternity returners scheme
• More traditional benefits, such as 25 days holiday (in addition to public holidays), private medical, dental & optical cover, online shopping discounts, an Employee Assistance Program, life assurance and a group pension plan through salary sacrifice.

In this role, you'll work in one of our IBM Consulting Client Innovation Centers (Delivery Centers), where we deliver deep technical and industry expertise to a wide range of public and private sector clients around the world. Our delivery centers offer our clients locally based skills and technical expertise to drive innovation and adoption of new technology.

Your role and responsibilities

A Senior Experience Consultant specializing in Research provides strategic leadership in shaping, delivering, and championing user research across digital services. The role leads complex research programmes, oversees methodological decisions, and ensures insights directly influence policy, service design, and delivery across the GDS lifecycle. This includes advanced qualitative and quantitative approaches such as ethnographic studies, generative discovery, large-scale surveys, workshops, prototype testing, and accessibility evaluations.

Senior researchers interpret complex data, synthesise insights at scale, and guide teams in understanding user needs, behaviours, and systemic challenges.

• Develop comprehensive user research plans, aligned with project goals and wider organisational priorities.
• Design and carry out research activities that help teams develop a deep understanding of users and their needs across government services.
• Document user insights clearly and consistently, producing high-quality outputs such as personas, journey maps, research summaries, and insight repositories.
• Ensure research evidence effectively informs policy, propositions, service design, content design, and interaction design to achieve both user and policy outcomes.
• Actively participate in HMRC craft communities, contributing IBM best practices, frameworks, and thought leadership to strengthen capability

This role is suited to a highly skilled, senior professional dedicated to understanding user behaviour and shaping accessible, equitable, and effective public services. If you are an influential, strategic, and analytically strong research leader able to drive impact at scale, we encourage you to apply.

Required education

None

Preferred education

Bachelor's Degree

Required technical and professional expertise

• Experience leading planning, design, and execution of end-to-end user research using a broad range of qualitative and quantitative methods.
• Skilled at shaping research strategies that drive decision-making and align with client needs and organisational objectives.
• Provide guidance, mentoring, and quality assurance to researchers, improving research practice across teams.
• Develop advanced artefacts…