Digital Marketing & Technology Senior Specialist

About MFS

At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters – to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.

The Digital Marketing & Technology Senior Specialist performs a digital publishing and web development function for the enterprise leveraging MFS' content management system, Adobe Experience Manage (AEM). This individual is responsible for authoring within the DAM (Digital Asset Management) and publishing in a controlled, accurate, and timely manner following a prescribed publishing procedure. In addition, the Digital Marketing & Technology Senior Specialist will interact with various business partners and content owners across the organization to create and manage client experiences across MFS' global websites.

Create and edit web content such as articles, landing pages and marketing materials using AEM's content management capabilities.

Uphold quality standards in digital content publishing to ensure content adheres to brand guidelines, style consistency, SEO best practices, and service level agreements to all delivery platforms.

Perform any necessary technical data check rules, to verify that all publishing efforts incorporate defined quality controls and procedures.

Support all web development and maintenance efforts across MFS' global websites.

Participate in site(s) maintenance and troubleshooting efforts including general updates, when needed.

In partnership with other team members, proactively investigate and troubleshoot content and platform related issues and coordinate necessary actions for timely resolution as needed.

In partnership with other team members, develop procedural documentation and deliver training on daily responsibilities from authoring, publishing a web development.

Direct participation in various projects, from content creation to agile development efforts.

Perform other duties as necessary to support marketing and distribution goals.

• Bachelor's degree combined with a minimum of 2-5+ years of experience in advertising or marketing, within or servicing a financial services organization.
• Knowledge of financial products, investment techniques and strategies, and local regulations as well as investment industry.
• Proven knowledge and execution of digital publishing best practices and procedures; willingness to adapt process to changing needs of the business.
• Experience working with automated project management workflow system(s) and content management systems required.
• Specific experience with Adobe Experience Manager, a plus.
• Strong organizational and time management skills with a focus on quality and attention to detail; ability to manage multiple tasks simultaneously while consistency meeting deadlines.
• Solid interpersonal communication skills (written and verbal); ability to interact successfully with individuals at all levels.
• Positive, collaborative, flexible disposition with a ability to work independently and/or as part of a team.
• Customer oriented with a commitment to proactive problem solving; ability to implement sound judgement and to handle escalated situations.

• Proficiency in various AI tools.
• Practical experience in applying and optimizing foundational web content creation elements such as metadata and keyword strategy.
• Strong understanding of SEO/AIO principles and best practices.
• Familiarity with meta tags, schema…