Senior Director, Growth Marketing

Overview

At WHOOP, we’re on a mission to unlock human performance and extend healthspan. We empower our members with real-time, longitudinal health insights that help them understand how their daily choices compound over time, enabling better decisions, sustained behavior change, and better long-term health.

WHOOP is hiring a Senior Director, Growth Marketing to own how growth capital is allocated and translated into predictable sales across the business. Reporting to the VP of Growth, this leader will serve as the control plane for growth - overseeing performance marketing, growth forecasting, and commercial go-to-market orchestration across direct acquisition, cross-sell/upsell, and membership renewals.

This is a high-impact leadership role for a highly analytical and commercially minded growth operator with deep performance marketing experience and strong strategic judgment. The role focuses on deciding where and how WHOOP invests our performance marketing budget, translating company-level goals into executable GTM plans, and holding the organization accountable to outcomes through clear targets, disciplined forecasting, and rigorous measurement.

You will operate at the intersection of growth strategy, performance marketing, finance, and product - bringing clarity, rigor, and coherence to a complex growth system that spans multiple products, channels, and lifecycle stages.

• Own the WHOOP commercial growth operating model, including bookings forecasting, target setting, and capital allocation across acquisition, monetization, and retention initiatives
• Own performance marketing spend across all channels, providing strategic leadership and direct management of the performance marketing team, and allocating investment across booking types and channels based on marginal ROI, forecast gaps, and strategic priorities.
• Serve as the primary partner to Finance on growth planning, ensuring tight alignment between targets, budgets, payback expectations, and operating cash flow
• Define and govern the WHOOP commercial go-to-market strategy, including promo calendar governance, incentive frameworks, and sequencing across acquisition, add-on, and renewal motions
• Establish clear measurement and incrementality frameworks for growth marketing investments, ensuring decisions are driven by signal, not attribution noise
• Partner closely with Product leaders across Acquisition, Monetization, and Retention to translate growth strategies into clear priorities and roadmaps, ensuring alignment between investment decisions and product execution
• Work in close coordination with Lifecycle Marketing (LCM) to ensure owned channels are leveraged effectively in service of booking priorities, while maintaining clear separation between strategy and execution
• Build executive-ready growth narratives and readouts, clearly communicating performance, risks, tradeoffs, and opportunities to executive/C-Suite leadership
• Act as the growth arbiter, making hard calls between competing opportunities (e.g., acquisition vs. expansion, short-term efficiency vs. long-term value) with speed, rigor, and conviction
• Design and lead a high-functioning Growth Marketing team, including performance marketing and commercial planning talent, establishing best-in-class operating rhythms, planning processes, and decision frameworks
• Champion a disciplined, experimentation-first growth culture that balances ambition with accountability and speed with rigor

• Substantial experience leading growth, performance marketing, commercial strategy, and/or revenue planning within high-scale consumer or subscription businesses
• Deep hands-on experience with performance marketing, including paid social, paid search, budget pacing, and incrementality measurement at meaningful spend levels
• Strong commercial and financial acumen, with a track record of owning forecasts, budgets, and growth targets in close partnership with Finance
• Proven ability to allocate capital across multiple growth levers and lifecycle stages, optimizing for long-term value rather than isolated channel metrics
• Demonstrated success operating as a strategic partner to Product and Marketing…